Netarus, LLC · 4 months ago
Digital Marketing Specialist
Norfolk, VA
Full-time
Onsite
New Grad, Entry LevelNetarus, LLC is seeking a creative and data-driven Digital Marketing Specialist to join their growing team. The role involves developing and executing engaging content, managing digital advertising campaigns, and conducting market research to inform the company's digital marketing strategy.
Information TechnologyInnovation Management
Responsibilities
Develop and implement strategies to build and manage thriving online communities with Netarus across various platforms (e.g., social media, forums)
Foster positive brand sentiment through engaging content and interactions with community members
Monitor online conversations, address customer concerns, and curate user-generated content
Analyze community engagement metrics and identify opportunities for growth
Create high-quality content (written, visual, and video) aligned with brand voice and target audience
Develop content calendars and manage editorial workflows
Stay updated on industry trends and identify content formats that resonate with the target audience
Optimize website content on Netarus websites for search engines (SEO) to improve organic traffic
Manage and optimize paid advertising campaigns across various platforms (e.g., Google Ads, social media advertising)
Analyze campaign performance metrics, identify areas for improvement, and adjust strategies accordingly
Stay updated on the latest digital advertising trends and technologies
Work with designers and copywriters to develop compelling ad creatives
Conduct market research for Netarus’ executive team to understand target audience demographics, preferences, and online behavior
Analyze competitor marketing strategies and identify best practices
Stay informed about industry trends and report on relevant insights to inform marketing strategies
Qualification
Required
Creative and data-driven mindset
Experience in community management across various platforms
Ability to foster positive brand sentiment through engaging content
Proficiency in monitoring online conversations and addressing customer concerns
Skills in analyzing community engagement metrics
Experience in creating high-quality content (written, visual, and video)
Ability to develop content calendars and manage editorial workflows
Knowledge of industry trends and content formats that resonate with target audiences
Experience in optimizing website content for search engines (SEO)
Experience in managing and optimizing paid advertising campaigns
Ability to analyze campaign performance metrics and adjust strategies accordingly
Knowledge of the latest digital advertising trends and technologies
Experience in conducting market research
Ability to analyze competitor marketing strategies
Skills in reporting relevant insights to inform marketing strategies
Company
Netarus, LLC
Netarus, LLC is passionate about innovation and technology.
Founded in 2011
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase