FanDuel · 1 week ago
Brand Strategy Senior Manager
New York, NY
Full-time
Onsite
Mid, Senior Level
$127K/yr - $159K/yr
6+ years expFanDuel is the premier mobile gaming company in the United States and Canada. The Sr. Manager, Brand Strategy will shape the future of the FanDuel Sportsbook brand by leading brand initiatives and managing external agencies to ensure alignment with brand identity.
Fantasy SportsGamingSports
Responsibilities
Understands our main marketing objectives and helps shape approach alongside other teams to go after key moments that matter in our marketing plans specifically focused on our casino led customer
Manages external agencies, to ensure creative/campaigns are aligned to our brand identity
Leads the planning and flawless execution of tentpole campaigns
Co-ordinates key deliverables across teams so everyone knows what they are responsible for and when they must be deliverable by
Produces high quality creative briefs & signs off on creative execution across X-sell, omnichannel, and talent initiatives
Clearly defines KPIs ahead of key projects to inform the strategy
Delivers compelling, data-driven learnings with actionable recommendations to optimize future projects
Ensures effective communication of plans – especially when leading cross-functional planning and across key areas of responsibility
Be a customer advocate in all marketing campaigns, ensuring that the brand and our consumers are at the heart of our created communications
Qualification
Required
6+ years of experience in brand strategy and/or brand management either with an agency or in-house at a national brand
Sports betting experience not mandatory but deep sports knowledge and fandom is a must
Experience working on both new and existing brands in competitive markets
Demonstrated experience turning data into strategic insights
Experience delivering presentations that showcase effective storytelling
Experience managing external partnerships, talent, or influencer campaigns
Demonstrated experience managing cross-functional marketing teams
Passion for creating customer-first campaigns and experiences
Highly organized, self-starter mentality with strong interpersonal communication skills
Experience applying traditional brand building skills in a growth & performance-oriented digital business
Ability to work with a wider variety of stakeholders to understand problems and help solve them with action
Enjoys the pace of a growing business, can work fast when required but is also able to step back and work strategically
Comfortable navigating ambiguity and taking initiative
High quality interpersonal and presentation skills – people enjoy working with you, and you inspire with your passion for the brand
Benefits
Medical, vision, and dental insurance
Life insurance
Disability insurance
A 401(k) matching program
Paid personal time off
14 paid company holidays
Paid sick time in accordance with all applicable state and federal laws
Company
FanDuel
FanDuel is a gaming company that offers sportsbook, daily fantasy sports, horse racing, and online casino games.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$416.2MKey Investors
Kohlberg Kravis RobertsShamrock Capital AdvisorsComcast Ventures
2020-12-03Acquired
2017-09-12Series E
2016-09-14Convertible Note· $55M
Leadership Team
Josh Ives
SVP Customer Experience Operations
Caralyn Cooley
Chief People Officer
Recent News
2026-01-13
2026-01-12
2026-01-12
Company data provided by crunchbase