Apply on Employer Site

Empire State Realty Trust · 1 day ago

Director of Sales, Travel Trade

New York, NY

Full-time

Onsite

Director/Executive

$125K/yr - $140K/yr

7+ years exp

Empire State Realty Trust, Inc. is a NYC-focused REIT that owns and operates a portfolio of modernized assets, including the iconic Empire State Building. They are seeking a Director of Sales, Travel Trade to build and lead a sales team, develop marketing plans, and drive revenue through group and travel trade sales.

Real Estate

Responsibilities

Build, train and lead a high-performing sales team that consistently achieves ticket sales, revenue and per cap goals

Track, analyze and report on sales performance data to highlight trends, identify improvement opportunities, and provide leadership updates in a clear and actionable way

Develop and execute sales plans that target groups and travel trade segments, including account development of existing clients and the proactive outreach to attract new clients

Oversee sales operations including contract management, rate distribution, pricing, group sales reservations and reseller content delivery

Direct the implementation and manage the execution of the sales & marketing plan to include account development activities for key customers, prospects and segments

Produce sales collateral, hosting familiarization tours, and coordinating trade shows, sales missions, and client events

Work with revenue team to optimize per caps and capacity utilization

Collaborate with Operations, Accounting, Revenue, and Ticketing departments to streamline sales processes and ensure that sales strategies are aligned with overall business goals

Collaborate with the Marketing team to ensure brand consistency across all printed materials, client websites, the Travel Trade Resource Center, and the OTA Toolkit

Ensure the harmonization of sales operation procedures and update the department's SOP manual to guarantee the smooth execution of daily activities with the sales team, maintaining consistency and uniformity in all processes

Represent the Sales Team on cross-department projects

Oversee back office and group sales reservations, ensuring prompt responses to all general customer service and sales inquiries via website, email, phone, and chatbot

Coordinate weekly sales meetings, set agendas and ensure alignment with departmental goals and leadership priorities

Utilize knowledge of market trends and business practices to recommend decisions that enhance the sales process

Identify emerging market trends to proactively adjust or modify sales strategies accordingly

Provide coaching and support including sales training sessions to keep the sales team up to date on sales techniques and customer service skills

Provide daily operational support, overseeing the training and adoption of Salesforce, Ventrata, Monday.com , and Satisfi Labs chatbot by the Sales Team, including all system updates

Proactively identify holdups in the sales process and find ways to reduce them

Maintain strong knowledge of the Observatory’s products and services as well as the tour and travel industry

Stay on top of what our competition is doing. Understand what they do that makes them stronger

Establish processes to audit all travel trade accounts for content accuracy and premium placement, to ensure strong visibility across partner platforms

Leverage emerging technologies, including AI to identify new prospects, streamline reporting and enhance departmental efficiency

Qualification

Sales leadershipGroup sales experienceTravel trade industry knowledgeSalesforce proficiencyAnalytical skillsMS Office proficiencyCustomer service best practicesCommunication skillsProblem-solving skillsTeam management