Nover Marketing · 5 months ago
senior paid advertising specialist
Carbondale, CO
Part-time
Onsite
Mid, Senior Level
$64K/yr - $79K/yr
3+ years expNover Marketing is a small, growing full-service agency focused on the Architecture, Engineering, and Construction (AEC) industry, and they are seeking a Senior Paid Advertising Specialist to join their team. This role is pivotal in driving successful outcomes for clients by developing and executing effective paid advertising strategies across various platforms while optimizing campaigns and maximizing ROI.
Marketing & Advertising
Responsibilities
Plan, execute, and manage paid advertising campaigns across platforms such as Google Ads, LinkedIn, and Meta
Set up campaigns, including:
Conducting keyword research, audience research, and competitor analysis to determine campaign approach
Creating and optimizing landing pages
Developing ad copy and strategy (independently for some platforms, in conjunction with our design/social team for video/image assets)
Coordinating with our lifecycle team to ensure appropriate lead generation follow-up and nurturing
Monitor campaign performance, optimizing ads, targeting, and budgets to meet or exceed KPIs
Generate regular reports with insights and strategic recommendations
Stay up to date on industry trends and platform changes to ensure campaigns are cutting-edge and compliant
Manage advertising budgets to ensure efficient spend and high ROI
Qualification
Required
3+ years of experience in paid advertising
Proficiency with ad management platforms, including Google Ads and Meta Ads Manager
Strong analytical skills with the ability to interpret data and make strategic adjustments
Experience in budgeting and optimizing campaigns for maximum impact
Bachelor's degree in Marketing, Advertising, Business, or a related field
Certification in Google Ads, Facebook Blueprint, or other relevant platforms
Preferred
Knowledge of A/B testing and conversion rate optimization techniques
Experience with retargeting, display advertising, and advanced audience segmentation
Familiarity with additional platforms beyond Google Ads and Meta, such as Nextdoor and Reddit
Benefits
Optional 4-day work week after a 30-day probationary period (work four 9’s or any combination totaling 36 hours a week)
Flexible working hours and a 100% remote environment
100% employer-paid medical, dental & vision (employee only)
4 weeks PTO
12 paid holidays
6 personal days
4 optional days (use this time to volunteer or attend a conference)
401k with 1:1 match up to 3%
Company
Nover Marketing
Welcome to the intersection of creativity and industry.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase