Lindblad Expeditions · 3 months ago
SVP, Chief Marketing Officer
Seattle, WA
Full-time
Hybrid
Director/Executive
$240K/yr - $270K/yr
15+ years expLindblad Expeditions is a pioneer in Expedition Travel, known for its commitment to providing unique travel experiences. The SVP, Chief Marketing Officer will lead the strategic direction and execution of marketing initiatives to enhance brand awareness, customer acquisition, and revenue growth while overseeing integrated marketing campaigns and ensuring alignment with the company's mission.
EducationEnvironmental ConsultingTravel
Responsibilities
Develop and lead a comprehensive, multi-channel global marketing strategy aligned with corporate objectives, growth targets, and brand positioning
Act as a strategic advisor to the CEO and executive leadership team, providing insights on market trends, customer behavior, and competitive dynamics
Translate the company’s mission and vision into compelling brand narratives and campaigns that resonate across diverse customer segments
Champion the customer journey—using data, feedback, and research to optimize experience and deepen brand loyalty
Oversee all marketing functions including digital marketing, content strategy, CRM, paid media, SEO/SEM, social media, events, and partnerships
Implement performance marketing strategies that drive acquisition, retention, and lifetime value using KPIs and ROI metrics
Lead integrated marketing campaigns from ideation through execution, ensuring timely delivery, budget management, and measurable results
Drive innovation by testing new channels, tools, and marketing technologies to expand reach and effectiveness
Build, lead, and inspire a high-performing, cross-functional marketing team; establish a culture of creativity, accountability, collaboration, and continuous learning
Manage and collaborate with external partners, creative agencies, media outlets, and influencers to scale marketing efforts and brand visibility
Develop and lead a proactive PR strategy, media presence, and executive visibility
Represent the brand as a thought leader at industry events, in media engagements, and across partner ecosystems
Collaborate with Revenue Management and Sales to develop long-term marketing and promotional strategies, including defined KPIs, creative campaigns, and clearly targeted audiences
Oversee the commercial strategy and partnership with National Geographic and Disney, ensuring alignment on deliverables, long-term planning, regular performance reviews, and shared insights
Nurture and invest into mutually beneficial 'one high performance team' environment based on trust, respect, and win-win solutions
Lead marketing spend optimization and customer acquisition strategies, leveraging ROI analysis, consumer and competitive insights, and alignment with overall business goals
Qualification
Required
15+ years of progressive marketing leadership experience, with at least 5 years in a senior role
Track record of success in industries such as travel, hospitality, luxury goods, lifestyle brands, or similar experience-driven sectors
Deep expertise in digital marketing, integrated campaign strategy, customer lifecycle management, and analytics
Strong strategic and analytical mindset with the ability to interpret complex data and translate insights into action
Exceptional leadership, communication, and cross-functional collaboration skills
Experience managing internal creative teams and external agencies across global or multi-regional campaigns
Passion for adventure travel, sustainability, experiential storytelling, and connecting with purpose-driven audiences
Preferred
Experience in cruise, luxury tourism, or adventure travel markets
Global marketing experience, with knowledge of culturally diverse markets and international consumer behavior
Proficiency in marketing technology platforms including CRM, marketing automation, analytics tools, and content management systems
Benefits
Base pay plus bonus and equity eligible.
Company
Lindblad Expeditions
Lindblad Expeditions & National Geographic offer authentic exploration
501-1000 employees
Funding
Current Stage
Public CompanyTotal Funding
$1.03B2025-08-06Post Ipo Debt· $675M
2023-04-17Post Ipo Debt· $275M
2020-08-27Post Ipo Equity· $85M
Leadership Team
L. Dyson Dryden
CFO
Recent News
2025-11-04
Company data provided by crunchbase