Optimum7.com · 3 months ago
Paid Search Specialist/Pay Per Click Specialist
United States
Full-time
Remote
Entry, Mid Level
2+ years expOptimum7.com is a B2B marketing and PR agency helping brands stand out in competitive markets. They are seeking a PPC Specialist to plan, manage, and optimize paid media campaigns across various digital platforms, focusing on generating qualified leads and delivering measurable ROI for clients.
E-CommerceReputationSEOSoftware
Responsibilities
Plan, launch, and manage ROI-driven PPC campaigns across Google Ads, Meta Ads, and LinkedIn platforms
Optimize campaigns for lead generation, brand awareness, and conversion goals aligned with B2B client strategies
Monitor key metrics (CTR, CPC, ROAS, conversion rates) and deliver clear, actionable performance reports
Implement and manage Google Tag Manager (GTM) for conversion tracking and event setup
Conduct keyword research, audience segmentation, and competitive analysis for precision targeting
Test and refine ad copy, creative, bidding strategies, and targeting to improve performance
Collaborate with account managers, content strategists, and creative teams to align PPC campaigns with broader B2B marketing and PR initiatives
Stay current with industry trends, algorithm updates, and emerging platforms to maintain a competitive advantage
Qualification
Required
Fluency in English (written and spoken) at a professional level with excellent communication skills
ROI-focused mindset with a proven ability to deliver measurable business results through PPC
2–4 years of hands-on experience managing Google Ads and Meta Ads campaigns
Strong reporting and data analysis skills, with experience turning performance metrics into insights
Proficiency with Google Tag Manager (GTM) for tracking, events, and conversion optimization
Quick learner, adaptive, and proactive in testing, experimenting, and scaling campaigns
Preferred
Experience managing campaigns on LinkedIn Ads, TikTok Ads, or other emerging B2B ad platforms
Google Ads or Meta Ads certifications
Familiarity with Google Analytics 4 (GA4) and advanced attribution models
Background in B2B marketing campaigns with long sales cycles and complex buyer journeys
Company
Optimum7.com
We’re a passionately curious group of strategists, writers, programmers, designers and technophiles who like big, actionable ideas.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2025-09-16Acquired
Leadership Team
Duran Inci
CEO
Gabriella Figueroa
Partnerships Manager
Recent News
citybiz
2025-09-17
Company data provided by crunchbase