Zeta Global · 1 day ago
Data Partnerships Enablement Manager
Zeta Global is an AI-Powered Marketing Cloud that simplifies sophisticated marketing through advanced artificial intelligence and extensive consumer data. The Data Partnerships Enablement Manager will support internal teams in operationalizing new data partnerships, focusing on post-integration strategies, and maintaining strong partner relationships through effective documentation and reporting.
Responsibilities
Develop and execute go-to-market strategies for newly onboarded data partnerships
Identify internal platforms and tools that can benefit from the data and coordinate integration efforts
Collaborate with cross-functional teams (Programmatic, Product, Engineering, Marketing, Compliance) to establish clear protocols and processes for data access, usage, and governance
Act as the internal expert on each data partnership—understanding sourcing, differentiators, and allowable use cases
Collaborate with Product Marketing to create GTM materials (one-pagers, slide decks, objection handling guides)
Create and maintain internal documentation including data dictionaries, sourcing details, refresh cadence, nuances of the data, approved use cases, etc
Develop training materials and lead enablement sessions for Sales, Pre/Post-Sales, and Data Cloud teams
Support Marketing to build client-facing collateral to showcase data capabilities
Own monthly usage reporting and ensure timely delivery to data partners
Track internal utilization and assess business value derived from the partnership
Collect internal and external feedback to inform product enhancements and new solution development
Partner with application teams to prioritize roadmap items that leverage integrated data
Identify friction points in data usage and propose solutions
Help define success metrics for data partnerships and track progress over time
Stay informed and communicate updates, enhancement and changes to the data to the Zeta team
Qualification
Required
3-5 years of experience in the AdTech or MarTech industries in a Sales Enablement or Product Marketing role
Experienced in building training content and collateral for GTM teams
Benefits
Unlimited PTO
Excellent medical, dental, and vision coverage
Employee Equity
Employee Discounts, Virtual Wellness Classes, and Pet Insurance
Company
Zeta Global
Zeta offers technology and marketing services to help brands acquire, engage, and retain customers.
H1B Sponsorship
Zeta Global has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (20)
2024 (17)
2023 (11)
2022 (6)
2021 (8)
2020 (16)
Funding
Current Stage
Public CompanyTotal Funding
$1.46BKey Investors
BofA Securities
2024-09-04Post Ipo Secondary· $105.26M
2024-09-04Post Ipo Equity· $204.94M
2024-09-03Post Ipo Debt· $550M
Leadership Team
Recent News
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