The IRONMAN Group · 4 months ago
Senior Manager, Brand Marketing
TAMPA, FL - Office
Full-time
Onsite
Senior Level, Lead/Staff
10+ years expThe IRONMAN Group is the largest operator of mass participation sports in the world, providing endurance sports experiences to over a million participants annually. The Senior Manager of Brand Marketing will lead a team in developing and executing marketing strategies to enhance brand stewardship and customer advocacy across the organization’s portfolio of brands.
EventsSports
Responsibilities
Lead the ideation and development of cross-departmental marketing strategies
Serve as project manager to seed the strategies and tactics
Act as advisor for brand guidance globally
Collaborate with regional event marketing leads to support implementation of tactical marketing campaigns in order to drive registration and ensure resources are used, understood, adjusted and optimized
Develop marketing playbooks and supporting resources to ensure best practices can be identified, followed and shared
Track and review results for each campaign and initiate change to optimize performances
Utilize market research and data to refine and inform strategic initiatives
Communicate to stakeholders to apprise of project developments and recommendations
Oversee the development and implementation of IRONMAN Pro Series from its origin. Adapt strategy over time to ensure efficiencies and strong delivery against project goals
Assume a pivotal role in marcomms for the IRONMAN World Championship events
Adapt Series/ Brand messages so that they resonate with customers in specific locales
Collaborate with athlete development team to deliver audience-generating campaigns
Qualification
Required
Bachelor's Degree
10+ years marketing experience
Demonstrated success leading end to end, multi-touch marcomm campaigns
Ability to lead a team towards collective goals, using influence, motivation, business tools and analytics to stay on course, or pivot as necessary
Exceptional attention to detail and strong project leadership and organization skills
Ability to clearly articulate ideas and briefs
Data-insight driven
Excellent influencing and negotiation skills, with the ability to advocate for change in any environment among peers, managers, executives, and outside partners
A customer-centric mindset is essential, a passion for an active lifestyle is a plus
Ability to work some weekends and non-traditional hours, with travel up to 15%
Benefits
Flexible working hours and home office options for a better work-life balance.
An open, modern, and friendly work environment with a strong, cross-regional culture
Casual dress code for a relaxed work atmosphere.
Active involvement in international events and exciting projects.
Free race entries for endurance events organized by The IRONMAN Group.
Business and event travel opportunities
Access to the online learning platform Percipio for continuous learning and development.
Employee Assistance Program for support with professional and personal matters.
Employee discounts at partner companies of The IRONMAN Group.
Attractive parental leave policy on top of the statutory regulations.
Company
The IRONMAN Group
The IRONMAN Group is comprised of a global portfolio of mass participation sports events, across triathlon, running, and mountain biking.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2020-03-27Acquired
Leadership Team
Scott Derue
Chief Executive Officer
Recent News
thepeninsulaqatar.com
2025-12-04
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