University of Miami · 3 months ago
Assoc. VP, Marketing Technology & Analytics
Miami, FL
Full-time
Onsite
Director/Executive
10+ years expThe University of Miami is seeking an Associate Vice President of Marketing Technology and Analytics who will provide strategic leadership and operational oversight for marketing data, technology platforms, and enterprise analytics. This role is responsible for ensuring marketing technology investments deliver measurable outcomes and that data and insights guide decision-making to enhance the institution's digital innovation and engagement.
Higher Education
Responsibilities
Develop and execute the enterprise marketing technology roadmap, aligning platforms such as CRM, CMS, AI, marketing automation, and analytics tools to institutional priorities
Ensure system integration across platforms (enrollment, clinical, and athletics) to enable a single view of audiences and lifecycle engagement
Establish governance for technology adoption, data standards, and system utilization across marketing teams
Lead all research and analytics functions, including brand health, audience insights, campaign performance, SEO/SEM, and competitive intelligence
Develop enterprise-wide analytics dashboards and reporting to track KPIs, ROI, and engagement
Translate insights into actionable strategies that strengthen enrollment growth, patient acquisition, brand reputation, and athletics engagement
Foster a culture of continuous improvement through data-driven decision-making
Direct enterprise SEO/SEM strategy to maximize visibility and performance across digital platforms
Advance personalization, A/B testing, and optimization strategies to deepen engagement
Oversee measurement frameworks for web, social, and digital channels, ensuring alignment with institutional KPIs
Implement AI-driven approaches to improve efficiency, automate processes, and optimize marketing performance
Partner with enrollment management, clinical operations, and athletics to ensure marketing technology and analytics solutions meet institutional needs
Collaborate with IT leadership to ensure security, compliance, and interoperability of marketing technologies
Serve as the senior-most authority and advocate for marketing technology and analytics at the leadership table
Foster a culture of innovation, accountability, and service excellence
Invest in professional growth and ensure teams stay ahead of digital trends and emerging tools
Qualification
Required
Bachelor's degree in marketing, business, analytics, computer science, or related field required
10+ years of progressive leadership in marketing technology, analytics, or digital strategy within higher education, academic health care, or similarly complex organizations
Demonstrated success deploying enterprise systems such as Salesforce, Tableau, Sitecore, Google Analytics, Adobe, or equivalent
Proven experience leading large, cross-functional teams and managing multimillion-dollar technology portfolios
Proven experience managing SEO strategy across complex organizations with multiple digital properties
Track record of using insights and data-driven strategies to influence institutional outcomes
Deep expertise in CRM, CMS, SEO, analytics, and marketing automation
Exceptional analytical, strategic, and problem-solving abilities
Strong executive communication skills with the ability to translate technical concepts into business impact
Preferred
Master's degree preferred
Benefits
Competitive salaries
Comprehensive benefits package including medical, dental, tuition remission and more
Company
University of Miami
At UM you'll join a diverse and energized academic community.
5001-10000 employees
H1B Sponsorship
University of Miami has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (208)
2024 (151)
2023 (149)
2022 (121)
2021 (95)
2020 (114)
Funding
Current Stage
Late StageLeadership Team
Albertie Regalado
'Canes Science Bowl — Co-Founder and Co-President
Mark McPheron, FALU, CLU, FLMI
Co-Founder and Past President, and current member, University of Miami Cincinnati 'Canes Community
Recent News
Seattle TechFlash
2023-11-22
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