OMD · 1 day ago
Senior Director, Integrated Media Planning
New York, NY
Full-time
Hybrid
Director/Executive
$120K/yr - $230K/yr
10+ years expOMD is the world’s largest media network, recognized for its innovative and empathetic approach to client solutions. The Senior Director will lead the strategic vision for integrated communications, developing frameworks and plans that drive business impact while managing cross-functional teams and client relationships.
AdvertisingCommunications InfrastructureDigital MediaMarketingSocial Media
Responsibilities
Develop and lead the integrated communications strategy and framework aligned with client’s brand vision and business objectives
Synthesize quantitative and qualitative data to extract actionable insights that influence strategic direction and client outcomes
Partner cross-functionally internally and with media, creative, influencer, and PR agency teams to ensure seamless execution of holistic marketing plans
Inspire and lead teams and partners to uniquely leverage media, content, and culture to create innovative brand experiences that resonate with diverse audiences
Serve as a thought leader and champion a collaborative “one-team” approach from initial brief through to post-campaign measurement
Navigate the evolving communications and digital landscape, leveraging new technologies, emerging media, and cultural trends
Manage and grow client relationships with a personal and solutions-oriented approach, ensuring satisfaction and alignment with strategic goals
Provide inspiring leadership, mentoring, and development opportunities to team members, promoting innovation and professional growth
Qualification
Required
Bachelor's degree from a four-year college or university (advanced degree a plus)
10+ years experience in integrated communications/media planning with a strong emphasis on strategic framework development
Proven success in implementing holistic communications strategies that integrate creative, paid, earned media, CRM, digital content, and local activations
Demonstrated ability to translate key insights into big ideas and actionable communications strategies
Experience working collaboratively within integrated agency teams, including influencer, creative, and PR disciplines
Experience handling large, fast-paced clients, preferably with beauty/skincare brands
Strong leadership skills with a track record in managing and growing teams
Advanced understanding of media fundamentals, data analytics, and measurement, with comfort navigating ambiguity and change
Deep passion for consumer culture, trends, and motivations underpinning human behavior and brand engagement
Exceptional strategic and analytical thinking, with intellectual curiosity about societal shifts and consumer behavior
Ability to think creatively and non-linearly to solve complex marketing challenges
Strong verbal and written communication skills; able to articulate complex ideas clearly and confidently
Collaborative mindset, adept at fostering cross-agency teamwork and partnerships
Empathy-driven leadership, open to diversity and inclusive strategies that resonate across varied consumer backgrounds
High comfort level working with data to inform decision-making and optimize campaign performance
Benefits
Health insurance
Vision insurance
Dental insurance
401(k)
Healthcare Flexible Spending Account
Dependent Care Flexible Spending Account
Vacation days
Sick days
Personal days
Paid parental leave
Paid medical leave
STD/LTD insurance benefits
Company
OMD
OMD is a media communications agency committed to delivering sharper insights, smarter ideas and stronger results.
10001+ employees
H1B Sponsorship
OMD has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (39)
2024 (25)
2023 (20)
2022 (12)
2021 (3)
2020 (4)
Funding
Current Stage
Late StageLeadership Team
Angela Knibb
Head of Performance Media
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