CourtAvenue · 3 months ago
Group Director, Integrated Media Strategy
Office - San Diego, CA
Full-time
Hybrid
Senior Level, Lead/Staff
$150K/yr - $180K/yr
12+ years expModifly is a performance-driven marketing agency that partners with enterprise clients to deliver strategic media solutions. The Group Director, Integrated Media Strategy is a senior leader responsible for connecting various media channels into a cohesive strategy that drives measurable results, while also managing and mentoring a team of media professionals.
Marketing & Advertising
Responsibilities
Lead, mentor, and inspire a team of media professionals; build an accountable, high-performing culture
Act as a trusted escalation point for strategy, client, or delivery challenges
Own staffing and resource planning across assigned accounts, aligning people, workload, and revenue goals
Champion cross-department collaboration, ensuring seamless integration between media, creative, analytics, and client service
Drive select departmental initiatives that scale Modifly’s media practice and future-proof capabilities, working closely with Executive Director, Media
Architect omni-channel paid media strategies across search, social, programmatic, retail, video, display, and emerging platforms
Stay hands-on in guiding campaign structure, optimizations, and platform best practices to ensure strategies perform
Bridge media, data, and creative by partnering with analytics and creative teams to test, measure, and scale what works
Translate complex performance data into clear, compelling stories and actionable strategies for senior-level clients
Anticipate and adapt to industry shifts (e.g., privacy regulations, new platforms, AI-driven solutions) to keep clients and Modifly ahead
Develop thought leadership in performance creative effectiveness and its role in driving ROI
Serve as senior strategic advisor for enterprise clients, linking media strategy directly to business outcomes
Present strategies, results, and challenges with clarity and executive presence, building trust at the highest levels
Identify opportunities for scope expansion and incremental growth through audits, new service offerings, and innovation
Play a key role in new business pitches and organic growth opportunities
Maintain strong platform partner relationships to unlock client value and agency advantage
Qualification
Required
12+ years in paid media with demonstrated success in omni-channel campaign leadership (enterprise-level experience strongly preferred)
5+ years in people management, with a track record of scaling high-performing teams
Deep expertise across paid search, paid social, programmatic, video, retail/e-commerce media, and emerging platforms
Proven ability to connect performance data, creative assets, and media strategy into business-impact storytelling
Strong financial and strategic acumen: able to manage budgets, forecast impact, and translate numbers into client-ready insights
Exceptional executive communication and presentation skills—able to simplify complexity and inspire confidence in senior stakeholders
Adept at managing multiple complex accounts and balancing hands-on detail with strategic oversight
Curious, adaptable, and passionate about continuous learning in a rapidly evolving industry
Company
CourtAvenue
CourtAvenue is a portfolio of digital transformation companies.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Daniel Khabie
Co-Founder and General Partner
David Dettmer
Global CTO
Recent News
2025-11-10
Cincinnati Business Courier
2025-03-11
Cincinnati Business Courier
2025-03-10
Company data provided by crunchbase