Sonar · 3 months ago
Technical Product Marketing Manager, Modern SDLC
Austin
Full-time
Onsite
Mid, Senior Level
5+ years expSonar is a company dedicated to enhancing code quality and security, helping developers improve their productivity through AI-assisted workflows. The Technical Product Marketing Manager will play a strategic role in empowering developers by defining product narratives, creating authoritative content, and collaborating with go-to-market teams to ensure the successful implementation of Sonar's solutions in the modern software development lifecycle.
Cyber SecurityDeveloper ToolsOpen SourceSoftware
No H1B
Responsibilities
Define the Narrative: Develop the product positioning and messaging for the interaction between Sonar's solutions and the modern SDLC our customers are building. Clearly articulate our unique value in establishing consistent, automated guardrails for developers, enabling data-driven governance, and ensuring the integrity of both human- and AI-generated code
Create Authoritative Content: Lead the development of a data-driven technical content strategy. Author insightful whitepapers, practical how-to guides, compelling blog posts, and technical presentations that resonate with developers, development leaders, and platform engineers, as well as secondary audiences in security and compliance
Empower Go-to-Market Teams: Build and deliver high-impact sales and partner enablement materials. This includes technical pitch decks, competitive battlecards, robust objection-handling guides, and compelling solution demonstrations that empower our teams to win
Drive Ecosystem Collaboration: Work closely with technology partners to develop joint messaging, solution demonstrations, and marketing collateral. Collaborate with partner marketing counterparts on co-marketing activities that amplify our value proposition and drive mutual success in the DevOps ecosystem
Drive Go-to-Market Strategy: Lead the cross-functional execution of go-to-market plans for new features and capabilities that expand our impact in the SDLC, ensuring alignment between Product, Sales, and Marketing to maximize market impact
Evangelize and Engage: Serve as a subject-matter expert and spokesperson on modernizing and securing the SDLC in the age of AI. Deliver persuasive presentations and demonstrations to customers, prospects, and the wider developer community through webinars, industry events, and strategic engagements
Qualification
Required
5+ years of proven experience in a technical, market-facing role such as product marketing, sales engineering, or product management, within the B2B software, DevOps, or cybersecurity industry
A solid grasp of the modern SDLC, CI/CD pipelines, DevSecOps methodologies, and related technologies
A strong understanding of code development principles and how they are applied in the enterprise
Demonstrated success creating technical content (blogs, videos, how-to, product pages) that is trusted by both technical practitioners and business leaders
A proven track record of leading cross-functional projects and building strong relationships with product management and sales teams to drive results
Candidates with a deep background in either modern development practices or enterprise governance/compliance are encouraged to apply
Preferred
Familiarity with Static Code Analysis, Static Application Security Testing (SAST), Software Composition Analysis (SCA), and Infrastructure-as-Code (IaC) security
Hands-on experience with SonarQube or similar products
Benefits
Flexible comprehensive employee benefit package that is 90% paid by the company.
We encourage usage of our robust time-off allocations.
We offer an exciting 401(k) plan that has a 4% match, fully vested on day one of participation.
Generous discretionary Company Growth Bonus, paid annually.
Fully paid parking in the heart of downtown Austin, Texas.
Company
Sonar
Sonar provides open-source and commercial code analyzers to help developers manage code quality.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$457MKey Investors
Insight Partners
2022-04-26Series B· $412M
2016-11-29Series Unknown· $45M
Leadership Team
Nathan Jones
VP, Public Sector
Lynne Doherty
President Field Operations
Recent News
DevOps.com
2026-01-16
2026-01-14
2026-01-07
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