Apply on Employer Site

Cvent · 3 months ago

Senior Manager/Manager, Marketing Systems, Post-Merger Integrations

Tysons Corner, Virginia

Full-time

Onsite

Senior Level, Lead/Staff

10+ years exp

Cvent is a leading meetings, events, and hospitality technology provider with a focus on transforming the industry through innovative technology. They are seeking a Senior Manager/Manager for Marketing Systems, Post-Merger Integrations, who will lead the integration of marketing systems and processes following mergers and acquisitions, ensuring efficient operations and alignment with Cvent's growth strategy.

FinanceFinancial ExchangesFinancial Services

H1B Sponsor Likely

Responsibilities

Lead comprehensive assessments of acquired marketing tech stacks (CRM, automation, analytics, digital platforms) to recommend integration, eliminate redundancy, and achieve cost efficiencies

Manage data flow, hygiene, migration, and integration with Cvent core systems, overseeing solution design and field mapping

Drive alignment of campaign operations, lead management, and reporting processes across teams

Own the Marketing M&A playbook, ensuring consistent diligence, integration, and optimization for every deal

Oversee the project lifecycle, including timelines, scoping, deliverables, risks, and issue resolution

Collaborate with M&A program leads to ensure governance and clarity of responsibilities

Direct the implementation and integration of marketing go-to-market systems (like Marketo, HubSpot, Salesforce, 6sense, Chili Piper, chat platforms, community, and more)

Facilitate efficient communications and operations across teams post-merger

Partner with the Web team to ensure newly acquired websites meet security, branding, analytics, and compliance standards

Develop and execute comprehensive internal and external communications plans, ensuring all stakeholders are aligned and informed

Build strong relationships with legacy company teams to foster adoption and cultural integration

Deliver training, documentation, and support materials to empower stakeholders in new systems and workflows

Manage marketing vendor relationships, contracts, renewals, cancellations, and negotiations

Ensure all marketing system integrations comply with data privacy, security, and regulatory (GDPR, CCPA, etc.) standards

Oversee budget allocations and cost tracking for all post-merger marketing integration efforts

Collaborate closely with IT, Sales, Customer Success, Finance, Project Management Office, and other internal partners

Develop integration playbooks, best practices, and a knowledge-sharing repository for ongoing improvement

Track and report KPIs, integration success metrics, and lessons learned; translate insights into continuous process improvement

Qualification

Marketing operationsMarTech platformsData integrationProject managementChange managementStakeholder alignmentCustomer-centricAnalytical mindsetProcess optimizationBudget managementVendor managementCompliance oversightEmotional intelligenceCommunication skillsProblem-solvingTeam collaboration

Required

Proven ability to manage multi-phase, cross-functional projects in a complex global environment

Experience driving stakeholder alignment and change management in fast-paced, ambiguous environments

10+ years of experience in marketing operations, technology, or program management (preferably in B2B SaaS), with at least 4 years leading marketing post-merger integration

Deep expertise with MarTech platforms (marketing automation, data warehouses, web systems, etc.) and large-scale data migrations, system consolidations, and tech stack audits

Demonstrated executive presence, strong communication skills, emotional intelligence, and the ability to build cohesive, customer-focused teams

Preferred

PMP, Six Sigma, or similar project/process certifications

Experience with global M&A across multiple markets and time zones

Company

Cvent

Glassdoor3.8

Join #CventNation! www.cvent.com/careers What We Do: Cvent is a global market-leading meetings, events, & hospitality technology provider.

Founded in 1999

Sydney, New South Wales, AUS

1001-5000 employees

https://ey.cvent.com/events/ey-foundry/event-summary-1da29c256933470b9b6e1baaf996fba2.aspx

H1B Sponsorship

Cvent has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (24)

2024 (44)

2023 (32)

2022 (39)

2021 (65)

2020 (55)