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EnsoData · 3 months ago

Downstream Marketing Leader

Madison, Wisconsin, United States

Full-time

Hybrid

Mid, Senior Level

$115K/yr - $140K/yr

EnsoData is a company focused on enhancing healthcare through waveform artificial intelligence technology. They are seeking a strategic and results-driven Downstream Marketing Leader to lead marketing initiatives for their healthcare medical device portfolio, focusing on product adoption, customer engagement, and market growth post-launch.

AnalyticsArtificial Intelligence (AI)Health CareMachine LearningSoftware

Responsibilities

Develop and implement comprehensive marketing plans to support product launches and achieve revenue targets

Manage the full product lifecycle, including introductions, transitions, and phase-outs

Define product messaging and positioning that differentiates offerings in the marketplace

Create sales enablement materials, collateral, and training programs to support sales team effectiveness

Maintain a deep understanding of customer needs, market dynamics, and competitive landscape

Build and leverage relationships with Key Opinion Leaders (KOLs) and key customers to gather insights and foster advocacy

Partner with Upstream Marketing, Product Development, and Regulatory team members to ensure alignment on product strategy and messaging

Serve as the primary liaison between Marketing and Sales to drive adoption and market success

Define, track, and report on key performance indicators (KPIs) for marketing initiatives

Analyze campaign performance and sales data to optimize strategies and improve ROI

Qualification

Healthcare marketing experienceMedical device knowledgeProduct lifecycle managementMarket analysisSales enablementCustomer engagementPerformance analysisCross-functional collaboration