Bubble · 3 months ago
Senior Director Mass Retail North America
Bentonville
Full-time
Onsite
Senior Level, Lead/Staff, Director/Executive
$150K/yr - $210K/yr
10+ years expBubble is hiring an experienced, challenger-brand commercial leader to own and scale their Mass Retail business across the U.S. and Canada. The role involves full P&L responsibility and leading a team to develop and execute channel-specific strategies across major retailers like Walmart, Target, and CVS.
BeautyHealth CareWellness
Responsibilities
Own the retailer P&L for Walmart, Target, CVS, Walmart Canada, and Loblaws; manage trade terms, co-op, MDF, retail media, and promo ROI
Build annual & rolling retail sales/net sales plans; lead latest-estimate re-projections and investment/disinvestment by SKU/category
Architect pricing ladders and promo guardrails by channel; align with finance on margin thresholds and IMU targets
Pressure-test promo and pack architecture (core, value, kits/bundles, GWPs) to drive penetration and profitable mix
Set strategy and allocate budgets across Walmart Connect and Target Roundel; integrate with shopper programs, sampling, and in-store
Translate brand priorities into retailer-relevant storytelling and activation calendars; oversee creative/brief quality and measurement
Lead line reviews and shelf strategy—assortment productivity, modular/schematic planning, and secondary placements
Champion .com basics (PDPs, SEO, ratings/reviews) and .com merchandising (Search/SOV, Brand Stores, retail media landing)
Partner with Sales Planning/Demand Planning and Retail Operations on seasonal stock & sales plans and OTIF delivery
Anticipate supply risk; drive cross-functional mitigation (phasing, substitutions, allocations, E&O burn plans)
Instrument the business with the right dashboards, reports and data resources; work with the Analyst to synthesize retail POS and syndicated market data to actionable insights and clear next steps
Benchmark against category/channel trends and competitor moves; shape strategy accordingly
Develop, coach, and hold the current team and partners accountable to clear goals
Evaluate future org needs as Bubble scales, sequencing hires thoughtfully with ROI in mind
Balance ambition with pragmatism—leveraging agencies and cross-functional support before adding headcount
Establish effective rhythms (forecasts, reviews, QBRs) and foster strong cross-functional collaboration
Model Bubble’s challenger mindset: resourceful, decisive, and growth-oriented
Qualification
Required
10+ years in high-growth CPG/consumer challenger brands with multi-retailer ownership; track record scaling brands in Mass
Proven people leader—hiring, coaching, developing talent; managing agencies/partners for leverage
Full P&L ownership; expertise in pricing/promo, retail media, trade terms, and portfolio/pack architecture
Deep experience with Walmart and/or Target; familiarity with CVS. Canada (Walmart CA/Loblaws) exposure a plus but not required
Working knowledge of Walmart Connect & Target Roundel; fluent in POS/retailer portals and ROI measurement
Challenger orientation—creative, scrappy, decisive, and comfortable operating with pace and ambiguity
Company
Bubble
Bubble is a science-backed skincare line formulated specifically to clean, balance and hydrate teenage skin.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
unknown2022-10-01Series Unknown
2020-08-01Pre Seed
Leadership Team
Shai Eisenman
Founder & CEO
Recent News
Global Cosmetics News
2025-11-14
2025-09-19
2023-09-25
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