Kikoff · 3 months ago
Lifecycle Marketing Associate
San Francisco, CA
Full-time
Onsite
Entry Level
$110K/yr - $146K/yr
1+ years expKikoff is a high growth consumer fintech startup offering credit-building solutions that are affordable, accessible, and educational. They are seeking a Lifecycle Marketing Associate to enhance lifecycle marketing efforts, focusing on user retention and monetization through data-driven strategies and collaboration with creative teams. This role involves building new lifecycle programs, testing campaigns, and improving communication strategies to drive customer engagement.
CreditFinanceFinancial ServicesFinTechPersonal Finance
Responsibilities
Be one of the early members of lifecycle marketing team - we’re a small but growing team with massive scope and impact
Build out brand new lifecycle programs for untouched segments and use cases for our user base and growing number of new products and features; helping to define the strategic focus of the team
Increase retention of our products and drive higher customer lifetime value
Rigorously test and improve our lifecycle campaigns with rapid split testing
Improve the segmentation, cadence, timing and touch point mix of our comms
Work cross-functionally to bring campaigns to life: working with designers, copywriters, product team, data analysts, and more
Qualification
Required
1-3+ years of a proven track record of driving towards growth goals under set targets and timelines in a lifecycle or CRM role
A fast moving, detail oriented and data-driven executor with an ownership mindset
Deep hands-on experience with Iterable, Braze, Customer.io or similar CRM tools
Robust experience working with customer data and user event data to marry together with well designed and targeted campaigns
Ability to define key marketing KPIs and break them down into their underlying drivers to understand and influence performance from first principles
Ability to move fast and flexibly, juggling multiple projects with the trustworthiness to execute on schedule at high-velocity and attention-to-detail
Strategic thinker able to breakdown and organize problems, assess opportunity areas, and develop big ideas and priorities to move the business forward
Understanding of hypothesis driven A/B, MVT and holdout testing with the ability to analyze test result data to tease out learnings and insights to inform future testing
Understanding of what makes effective and strong direct response creative with a framework to keep adjusting and learning based on experimentation
SQL proficient to be able to pull your own data and cross-validate results
Preferred
Experience in a fintech business, or a D2C industry is a bonus
Benefits
Medical, dental, and vision coverage - Kikoff covers the full cost of health insurance for the employee!
Stock Options
Generous unlimited vacation policy to help you recharge
Regular team building events to help you get to know the Kikoff team and soo much more!
Company
Kikoff
Kikoff provides credit building services through secured cards and rent reporting.
51-200 employees
H1B Sponsorship
Kikoff has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (16)
2024 (8)
2023 (5)
2022 (2)
2020 (2)
Funding
Current Stage
Growth StageTotal Funding
$42.5MKey Investors
Portage VenturesLightspeed Venture Partners
2021-06-10Series B· $30M
2020-07-01Series A· $10M
2019-11-18Seed· $2.5M
Leadership Team
Kevin Otsuka
VP of Growth
Patrick Glover
Head of Operations
Recent News
Business Wire
2026-01-15
Morningstar.com
2026-01-01
Foundation Capital
2025-12-24
Company data provided by crunchbase