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FWD People · 2 days ago

Senior Copywriter, Healthcare

Brooklyn, NY

Full-time

Hybrid

Mid, Senior Level

$105K/yr - $130K/yr

7+ years exp

FWD People is a full-service strategic marketing agency specializing in the health and non-profit sectors. As a Senior Copywriter for Healthcare, you will shape the voice and messaging for clients in human health, translating complex scientific information into compelling content while collaborating with cross-functional teams.

Brand MarketingPhotographySEOUX DesignWeb Design

Responsibilities

Lead copy and content development, with a focus on Human Health diagnostics, while contributing to other workstreams

Translate complex clinical and scientific information into consumer-friendly, compelling copy across paid social, IVA scripts, websites, and sales materials

Own all stages of copy development—from concepting to delivery—including proofreading and revisions

Contribute to messaging strategy sessions with clients and internal teams, incorporating feedback to refine content

Develop fluency in client industries, including therapeutics and diagnostic tools, to tailor messaging to specific audiences

Ensure consistency and clarity across brand identities, channels, and formats—including print, digital, social, web, and technical documentation—using industry best practices

Collaborate closely with FWD People team members and clients to develop strategic, on-brand content and copy solutions

Maintain version control and manage assets throughout the project lifecycle to ensure quality, organization, and efficiency

Qualification

Healthcare content writingTechnical precisionClient-facing communicationAMAAP styleScientific data interpretationAttention to detailCritical thinkingStorytellingCollaboration

Required

7+ years of writing and editing high-science, data-heavy healthcare content, with a focus on technical precision and accuracy in oncology or diagnostic environments

Confidence in client-facing environments and comfort in taking the lead fielding questions and leading conversations

Ability to dissect and interpret complex scientific data, identifying key points for technical and regulatory audiences

High standards for the creative process and output, with exceptional attention to detail in all tasks, ensuring accuracy, consistency, and precision in all deliverables

Proficiency in AMA and AP style and a strong understanding of best practices in the pharma and healthcare industry, including how to apply references and validate ahead of regulatory submissions

Ability to critically evaluate and summarize scientific data and clinical results

Ability to work well under pressure and self-manage expectations to deliver on-brief, strategic, and strong copy across deliverables

Critical thinking and storytelling skills, with the ability to communicate ideas in slides and across Google Workspace, and present to clients and internal team members

Self-motivated positive attitude and collaborative nature, with the ability to adapt to new situations, think on your feet, and communicate openly and proactively