Pylon · 4 months ago
Performance Marketing Manager - Paid Search
Pylon Labs is building an innovative B2B post-sales support platform powered by conversational data. They are seeking a Performance Marketing Manager to own the planning and execution of paid search campaigns, optimize lead quality, and drive growth through effective marketing strategies.
Artificial Intelligence (AI)B2BCRMCustomer ServiceSoftwareTechnical Support
Responsibilities
Own planning and execution of all paid search campaigns on Google Ads, driving efficient scaling while maintaining lead quality and ROAS targets
Manage full-funnel optimization from awareness to high-intent campaigns, ensuring accurate conversion tracking through to qualified Salesforce leads
Conduct regular search term analysis, negative keyword optimization, and impression share monitoring to maximize budget efficiency
Stand up and optimize ad landing pages to improve conversion rates
Collaborate with sales on lead quality feedback and optimize towards pipeline and revenue metrics
Build reporting on campaign performance and growth opportunities
Qualification
Required
3+ years managing B2B SaaS search campaigns with experience rapidly scaling PPC programs (3-5x growth within 12 months)
Demonstrated expertise of Google Ads including Performance Max, Demand Gen, and Smart Bidding strategies
Track record of optimizing beyond clicks to pipeline, ACV, and LTV metrics
Strong analytical skills - data-driven and detail-oriented
Excellent written communication skills
Preferred
Prior experience at an ads agency or as a freelancer is a plus
Bonus: Experience with LinkedIn Ads or other B2B paid channels
Company
Pylon
Pylon is building the first customer support platform built for B2B companies.
Funding
Current Stage
Growth StageTotal Funding
$51.32MKey Investors
Andreessen HorowitzGeneral CatalystY Combinator
2025-08-20Series B· $31M
2024-08-28Series A· $17M
2023-07-11Seed· $3.2M
Recent News
2025-12-02
2025-09-19
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