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Melaleuca: The Wellness Company · 3 months ago

Marketing Assistant Brand Manager

Idaho Falls

Full-time

Onsite

New Grad, Entry Level

Melaleuca: The Wellness Company is a leading health and wellness company focused on promoting wellness through high-quality products. They are seeking a Marketing Assistant Brand Manager to support brand management, business analysis, and marketing programs that align with strategic business objectives.

Cosmetics

Responsibilities

Manage product P&Ls, launch plans and promotional strategies

Drive the ideation and creation of brand ideas and concepts for new products in marketing, R&D and cross functional brand teams

Identifies key brand/product opportunities to build, expand Melaleuca brand portfolio and support monthly purchasing element of the Melaleuca business model

Performs market analysis of products and/or specific product concepts, reports on emerging consumer and product trends

Develops Basis of Interest platforms for product concepts

Develops, implements, and manages Product Plans and Calendars for approved new product concepts for review and approval up the chain of command

Develops, implements, and manages Marketing Plans (including brand positioning, pricing, promotion and advertising) for new and existing products

Analyzes competitive product and develops product claims working with R&D and Legal to substantiate all product claims

Develops and drives creation of brand story, including critical data to support key story elements from ingredients, sourcing, scientific data, patented technology etc

Develops and manages consumer research

Develops Copy Platforms for product package labeling working with and giving direction to graphics department

Analyzes and develops packaging for assigned products working with and giving direction to purchasing and operations

Organizes and manages cross-functional project teams for assigned brands for the following activities: product development, consumer research, manufacturing, forecasting & purchasing, quality, inventory management, distribution, sales and marketing

Performs other duties as assigned or needed

Qualification

Brand managementMarket analysisProduct developmentMarketing plansConsumer researchCustomer relationsSpreadsheet skillsCommunication skillsOrganizational skillsProblem-solvingCreativity