New Frontier Immigration Law · 3 months ago
Content and Social Media Specialist
New Frontier Immigration Law is a rapidly growing law firm dedicated to impacting the lives of immigrants across the U.S. The Content and Social Media Specialist will be responsible for creating and managing engaging content that amplifies the firm's mission and builds community connections, while also capturing authentic stories to enhance both paid and organic campaigns.
AdviceConsultingLegal
Responsibilities
Build and maintain a rolling 3–6 month content calendar (blogs, videos, social posts)
Publish content across all platforms (Meta, Instagram, TikTok, LinkedIn, YouTube)
Ensure every post, video, and story reflects NFIL’s mission, voice, and values
Spot and implement trending formats to keep NFIL culturally relevant and visible
Create, edit, and publish short-form videos weekly (clips, reels, testimonials, explainers)
Grow followers and engagement through authentic, mission-driven storytelling
Publish immigration-related blog posts to strengthen SEO and visibility
Gather and produce client stories that highlight real victories and inspire action
Provide the Marketing Manager with fresh, optimized creative assets
Monitor comments and messages daily — building trust and authenticity in every interaction
Report regularly on reach, engagement, and ROI with recommendations for improvement
Qualification
Required
Bachelor's degree in Marketing, Communications, Journalism, or related field (or equivalent experience)
3–5 years of experience in social media content creation
Proven track record of planning, creating, and editing content that drives engagement
Extreme attention to detail and ownership over responsibilities
Positive, high-energy, proactive attitude that excites and inspires
Preferred
Bilingual proficiency (English/Spanish) strongly preferred