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Amazon · 3 weeks ago

Sr. Website Program Manager, Amazon Leo

United States

Full-time

Remote

Senior Level

$106K/yr - $185K/yr

5+ years exp

Amazon is an initiative to increase global broadband access through a constellation of 3,000+ satellites in low Earth orbit (LEO). The Sr. Website Program Manager will lead Amazon Leo’s marketing website operations worldwide, overseeing content management, global SEO strategy, and collaboration with marketing teams to enhance website functionality and performance.

Artificial Intelligence (AI)DeliveryE-CommerceFoundational AIRetail

No H1B

U.S. Citizen Only

Responsibilities

Oversee website content management and maintenance, content publishing, and workflow optimization to support business objectives and user experience. Drive efforts to simplify content quality processes and automation needs for content review

Work with global teams to ensure content parity across locales. Design and execute language translation processes for website content

Collaborate with the marketing team to enhance website functionality, manage multilingual content, and ensure compliance with web standards. Track and analyze content and SEO performance, manage projects related to content development, and work closely with product and software teams to implement enhancements

Review/edit content in the content management system for writing, brand, and web standards. Manage website taxonomy, content structure, and tagging. Optimize landing pages for branding and user experience

Manage multiple content production needs gracefully and balance contending priorities in a rapidly changing

Develop and execute data-driven global SEO content strategies to maximize business impact

Guide and partner with marketers and agencies on global SEO optimizations and strategy

Research and analyze industry keywords, search and genAI trends, and algorithm updates to optimize content performance

Create detailed requirements, system documentation, and user guides, and perform user acceptance testing. Perform routine maintenance for all content in the content management system

Apply continuous improvement methodologies to analyze and understand existing processes and workflows

Execute A/B experimentation on Marketing content and customer journey

Support awareness and acquisition campaigns through website activations to ensure timely rollout

Qualification

SEO principlesContent management systemsData-driven strategiesAdobe Experience ManagerCross-functional marketingContent quality processesHTML/CSSTraining marketersMultilingual content managementCommunication skills

Required

5+ years of professional non-internship marketing experience

Experience using data and metrics to drive improvements

Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

Experience building, executing and scaling cross-functional marketing programs

Experience developing and executing campaigns across a multitude of timezones and languages

Proven experience in website content administration

Familiarity with content management systems (CMS) and basic HTML/CSS. Experience using Adobe Experience Manager (AEM)

Knowledge of content quality processes and best practices

In-depth knowledge of SEO principles, techniques, and best practices—including international SEO. Proficiency in using SEO and analytics tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar tools

Ability to translate feature requests into technical specifications