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Publicis Digital Experience · 1 day ago

Associate Director, CRM Strategy

New York, NY

Full-time

Hybrid

Senior Level, Lead/Staff, Director/Executive

$105K/yr - $165K/yr

7+ years exp

Publicis Digital Experience is a network of top-tier agencies designed to develop capabilities and solutions for growth in digital marketing. The Associate Director, CRM Strategy will lead strategists in defining brand engagement with customers and manage strategy creation across multiple clients, ensuring all marketing interactions align with brand objectives.

Marketing & Advertising

Responsibilities

Review client objectives and inputs to develop short and long-term integrated marketing and experience strategies

Define strategic solutions to complex and ambiguous client problems

Lead and manage strategy creation and implementation across multiple clients

Work with the Account Services team to develop strategy briefs

Lead development of strategies of client campaigns and projects, providing Creative, Media, Data Intelligence, and Technology teams direction to ensure the marketing and experience programs are on strategy and on brand

Define and manage strategy roadmaps, aligning campaigns and programs to create client outcomes

Oversee the implementation of marketing campaigns using marketing technology platforms in partnership with Creative and Technology

Review concepts and test experiences throughout creative and development phases to provide additional input or recommendations on client and project strategy

Evaluate results of marketing programs and experience journeys to establish testing opportunities and optimize performance over time - defining and implementing test and learn programs

Develop and deliver strategic client presentations

Perform secondary research on industry trends, reports, and consumer trends to develop insights on performance, segmentation, and experience features

Support the generation of new business and revenue opportunities by working with Account Services, Creative, Data Intelligence, and Technology on strategic development

Responsible for day-to-day work planning and career management of direct reports

Qualification

Integrated marketing strategiesMarketing technology platformsData-driven marketingClient management skillsResearchAnalysis skillsPrioritizationOral communicationPresentation skillsWriting skillsProblem-solving

Required

You have 7+ years of experience in creating, leading, and selling through digital, direct and/or integrated marketing strategies and solutions

You have an advanced understanding of integrated marketing principles including digital, direct, brand and data-driven marketing

Hands-on experience using marketing technology platforms that manage digital advertising, media audience integration, DCO, CRM, customer communications, and e-commerce is a requirement

You can assess and analyze client objectives to produce and recommend appropriate solutions, including marketing, experience, technology platform, and optimization components

You have experience using data to segment audiences and deliver personalized and targeted marketing and experiences

You can synthesize information from various sources to extract key insights and identify experience opportunities

You are highly resourceful, with strong research and analysis skills, and a working knowledge of marketing tools, KPIs and executional channels

You have first-rate conceptual, visual, and writing skills

You have superior oral communication and presentation skills

You have proven client management skills and service orientation

You can effectively prioritize and meet deadlines

You can work in a flexible, dynamic and fast-paced environment

You are proactive and able to work independently

Benefits

Paid Family Care for parents and caregivers for 12 weeks or more

Monetary assistance and support for Adoption, Surrogacy and Fertility

Monetary assistance and support for pet adoption

Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance

Tuition Assistance

Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more

Matching Gifts programs

Flexible working arrangements

'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)

Business Resource Groups that support multiple affinities and alliances

Company

Publicis Digital Experience

A division of Publicis Groupe, Publicis Digital Experience is a network of top-tier agencies designed to develop capabilities and solutions to enable growth and provide scaled access to the digital capabilities of Publicis Groupe in service of our clients.

New York, NY, US

5001-10000 employees

Funding

Current Stage

Late Stage

Leadership Team

Nicole Stanley

Chief Operating Officer, Publicis Digital Experiences Group

Shannon Boyle

Chief Talent Officer

Company data provided by crunchbase