American Eagle Outfitters Inc. · 3 months ago
Manager - Social Media (OFFLINE Brand)
Pittsburgh, PA
Full-time
Onsite
Mid Level
3+ years expAmerican Eagle Outfitters Inc. is a portfolio of unique, loved and enduring brands with a focus on high-quality apparel and accessories. They are seeking a creative and strategically-minded Social Media Manager to lead their social media presence across all platforms, developing and executing strategies that align with brand voice and drive engagement.
Fashion
Responsibilities
Develop and maintain a comprehensive social media strategy aligned with brand goals, product launches, and seasonal campaigns
Own and manage the editorial calendar across platforms (Instagram, TikTok, Pinterest, YouTube, etc.)
Conduct competitive analysis of content to identify trends, gaps, and opportunities
Collaborate with cross functional marketing teams to ensure messaging consistency
Conceptualize, brief, and manage the production of original social content including graphics, videos, carousels, stories, and Reels
Work with in-house creatives (designers, videographers, copywriters) to produce compelling content that drives engagement and conversion
Bring a strong visual POV to all assets, ensuring a cohesive brand aesthetic
Attend seasonal photoshoot & ad hoc studio shoots to capture desired content by means of self shooting & editing as well as partnering with photographers & videographers
Lead organic growth strategies across platforms through compelling content, community interaction, and experimentation
Optimize posting cadence, hashtags, CTAs, and format based on performance data and platform best practices
Identify new and emerging channels that align with brand values and audience interests
Monitor and respond to community conversations, DMs, and comments to foster loyalty and trust
Identify opportunities to surprise and delight users with timely, thoughtful interactions
Define KPIs and track performance across all channels, reporting on engagement, reach, growth, and content effectiveness
Leverage data to inform ongoing optimization of content, tone, timing, and format
Stay current on industry trends, algorithm updates, and platform innovations
Qualification
Required
3–5+ years of social media experience, preferably at a consumer brand, creative agency, or digital-first company
Demonstrated experience in developing high-impact social campaigns with measurable results
Strong aesthetic sensibility with a portfolio of standout creative content
Deep understanding of the unique language, trends, and behaviors of each social platform
Experience working with creative teams or tools (Adobe Suite, Canva, CapCut, etc.)
Comfortable analyzing social performance data and turning insights into actionable strategies
Excellent copywriting and communication skills
Self-starter with excellent time management, project management, and attention to detail
Experience in lifestyle, fashion, or youth culture sectors
Familiarity with influencer marketing and user-generated content strategies
Benefits
Health care benefits (including medical, vision, and dental)
Wellness benefits
401(k) retirement benefits
Life and disability insurance
Employee stock purchase program
Paid time off
Paid sick leave
Parental leave and benefits
Discretionary bonuses and other incentives
Company
American Eagle Outfitters Inc.
AEO is a leading global specialty retailer offering high-quality, on-trend clothing, accessories and personal care products
10001+ employees
H1B Sponsorship
American Eagle Outfitters Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (43)
2024 (35)
2023 (36)
2022 (41)
2021 (32)
2020 (43)
Funding
Current Stage
Late StageLeadership Team
Michael Mathias
EVP / CFO
Michael Rempell
EVP and COO
Recent News
Android Authority
2025-11-05
Company data provided by crunchbase