indie.io · 4 months ago
Marketing Leader
United States
Full-time
Remote
Senior Level
7+ years expIndie.io is a game management platform dedicated to supporting independent developers. The Marketing Leader will oversee the marketing strategy for the company's game catalog, manage a team of marketing managers, and ensure campaigns are impactful and aligned with company goals.
Online GamesPC GamesVideo Games
Responsibilities
Manage and mentor two marketing managers, providing clear guidance, feedback, and professional growth opportunities
Build scalable marketing processes and playbooks to efficiently manage a 200+ game portfolio
Foster a collaborative, creative, and data-driven culture within the marketing team
Define and refine the marketing vision and strategy for our catalog, ensuring campaigns are impactful, measurable, and aligned with company goals
Oversee campaign planning, budgeting, and execution across verticals: paid media, influencer/creator marketing, PR, events, and community
Directly manage a small portfolio of priority titles, leading campaign strategy from pre-launch through post-release
Align marketing priorities with business development initiatives and partnership opportunities
Partner with Developer Operations (DevOps), Product, and Creative teams to ensure seamless launch planning and live-service support
Serve as senior marketing liaison to external developers, ensuring campaigns support their creative vision and commercial success
Own marketing performance reporting, including ROI, ROAS, conversion, engagement, and retention
Use data insights to continuously refine campaign strategies and inform resource allocation
Present campaign results, recommendations, and forecasts to leadership
Qualification
Required
7+ years of marketing / product management experience, ideally in video games, with at least 3+ years in a leadership role
Proven track record managing multi-channel campaigns across Steam, console, and/or mobile
Strong team leadership and mentoring skills, with experience scaling marketing operations
Solid understanding of paid media, influencer/creator marketing, PR, event marketing, and community strategies
Excellent project management skills with the ability to oversee a high volume of simultaneous campaigns
Data-driven mindset with expertise in interpreting marketing analytics and applying insights
Exceptional collaboration and communication skills, with the ability to work across BizDev, Product, Creative, and DevOps
Passion for indie games and supporting small or solo developers
Preferred
Existing network of creators, press, and platform partners
Familiarity with marketing automation tools and dashboards
Company
indie.io
The ultimate platform for Independent Game developers.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$10MKey Investors
Play Ventures
2022-11-04Series A· $10M
Leadership Team
Donovan Duncan
CEO & Co-Founder at indie.io
Ben Robinson
CBO & Co-Founder
Recent News
2025-12-10
2024-05-05
Company data provided by crunchbase