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Aerie by AEO, Inc. · 4 months ago

Manager - Social Media (OFFLINE Brand)

Pittsburgh, PA, United States

Full-time

Onsite

Mid Level

$78K/yr - $90K/yr

3+ years exp

Aerie by AEO, Inc. is seeking a creative and strategically-minded Social Media Manager to lead their social media presence across all platforms. The role involves developing and executing comprehensive social media strategies that align with brand goals, drive engagement, and foster community connections.

FashionLifestyle

Responsibilities

Develop and maintain a comprehensive social media strategy aligned with brand goals, product launches, and seasonal campaigns

Own and manage the editorial calendar across platforms (Instagram, TikTok, Pinterest, YouTube, etc.)

Conduct competitive analysis of content to identify trends, gaps, and opportunities

Collaborate with cross functional marketing teams to ensure messaging consistency

Conceptualize, brief, and manage the production of original social content including graphics, videos, carousels, stories, and Reels

Work with in-house creatives (designers, videographers, copywriters) to produce compelling content that drives engagement and conversion

Bring a strong visual POV to all assets, ensuring a cohesive brand aesthetic

Attend seasonal photoshoot & ad hoc studio shoots to capture desired content by means of self shooting & editing as well as partnering with photographers & videographers

Lead organic growth strategies across platforms through compelling content, community interaction, and experimentation

Optimize posting cadence, hashtags, CTAs, and format based on performance data and platform best practices

Identify new and emerging channels that align with brand values and audience interests

Monitor and respond to community conversations, DMs, and comments to foster loyalty and trust

Identify opportunities to surprise and delight users with timely, thoughtful interactions

Define KPIs and track performance across all channels, reporting on engagement, reach, growth, and content effectiveness

Leverage data to inform ongoing optimization of content, tone, timing, and format

Stay current on industry trends, algorithm updates, and platform innovations

Qualification

Social media strategyContent creationPerformance analyticsAdobe SuiteCommunity engagementCopywritingInfluencer marketingUser-generated contentProject management

Required

3–5+ years of social media experience, preferably at a consumer brand, creative agency, or digital-first company

Demonstrated experience in developing high-impact social campaigns with measurable results

Strong aesthetic sensibility with a portfolio of standout creative content

Deep understanding of the unique language, trends, and behaviors of each social platform

Experience working with creative teams or tools (Adobe Suite, Canva, CapCut, etc.)

Comfortable analyzing social performance data and turning insights into actionable strategies

Excellent copywriting and communication skills

Self-starter with excellent time management, project management, and attention to detail

Experience in lifestyle, fashion, or youth culture sectors

Familiarity with influencer marketing and user-generated content strategies

Benefits

Health care benefits (including medical, vision, and dental)

Wellness benefits

401(k) retirement benefits

Life and disability insurance

Employee stock purchase program

Paid time off

Paid sick leave

Parental leave and benefits

Paid Time Off, paid sick leave, and holiday pay vary by job level and type, job location, employment classification (part-time or full-time / exempt or non-exempt), and years of service.

AEO may also provide discretionary bonuses and other incentives at its discretion.