Apply on Employer Site

Dexter · 4 hours ago

Digital Marketing Manager - Website

Elkhart, IN

Full-time

Onsite

Senior Level

5+ years exp

Dexter is the premier manufacturer and supplier of various components serving multiple markets, and they are seeking an experienced Digital Marketing Manager - Website. This role is responsible for overseeing and optimizing the company’s digital ecosystem, focusing on website management and digital asset strategy while collaborating with various teams to enhance user experience and brand consistency.

Consumer GoodsManufacturing

Responsibilities

Manage and enhance company websites, including content updates, UX improvements, and performance optimization

Develop and execute strategies for digital asset management, including photography, video, and integration with systems like Adobe AEM

Coordinate with external vendors and internal stakeholders to implement website enhancements and troubleshoot issues

Support the setup and evolution of a strategic digital asset program to improve content accessibility and reuse

Ensure seamless integration between websites and other technology platforms (e.g., CRM, eCommerce, analytics)

Collaborate with marketing and eCommerce teams to align digital properties with campaign calendars and brand messaging

Serve as the primary point of contact for website updates, maintenance, and vendor coordination

Lead initiatives to improve site architecture, navigation, and content strategy based on user behavior and analytics

Oversee the organization and tagging of digital assets within Adobe AEM and ensure proper integration with other systems

Coordinate video production and photography efforts to support marketing, product initiatives, and eCommerce

Monitor website performance using tools like Google Analytics and recommend improvements based on data insights

Partner with IT and marketing teams to ensure digital platforms are secure, scalable, and aligned with business goals

Maintain documentation and workflows for digital asset and website processes

Qualification

Digital asset managementWebsite managementAdobe AEMGoogle AnalyticsProject managementCommunication skillsCollaboration skillsStrategic mindset

Required

Bachelor's degree in marketing, digital media, communications, or related field

5+ years of experience managing digital properties, websites, or digital asset systems

Strong understanding of website CMS platforms and user experience principles

Experience with Adobe AEM or similar DAM systems, including implementation and administration

Familiarity with website analytics tools (e.g., Google Analytics & Tag Manager, SEM Rush) and SEO best practices

Excellent project management and communication skills

Ability to collaborate across departments and with external vendors

Strategic mindset with a focus on continuous improvement and innovation

Preferred

Experience with video production coordination or asset sourcing

Familiarity with PPC or social media advertising platforms (not a core responsibility)

Basic understanding of CRM or eCommerce platform integrations

Benefits

Full benefits package including Health, Dental, Vision, Life, STD, LTD, FSA, HSA

3% profit sharing in our Safe Harbor program

401(k) Plan with company contributions

Opportunities for internal career development and growth

Company

Dexter

Serving the industry for over 65 years, Dexter has earned a reputation as a trusted brand serving the utility trailer, recreational vehicle, marine, heavy-duty, agricultural, and specialty equipment manufacturers and distribution centers.

Founded in 1960

Elkhart, Indiana, USA

1001-5000 employees