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Red Ventures · 3 months ago

Head of Performance Marketing | Bankrate

United States

Full-time

Remote

Senior Level, Lead/Staff

12+ years exp

Red Ventures is seeking a dynamic and highly experienced Head of Performance Marketing to lead Bankrate’s marketing initiatives. This role involves owning the full-funnel performance marketing strategy, driving profitable customer acquisition, and overseeing a large-scale media budget while mentoring a high-performing team.

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Responsibilities

Own and evolve the overall performance marketing strategy for Bankrate, aligning tightly with business goals, product strategies, and customer needs

Build, lead, and mentor a high-performing team of marketers across paid search, paid social, video, affiliate, native, display, retargeting, and emerging platforms

Serve as a thought partner to the CMO and senior leadership team, contributing to broader marketing vision and company growth strategy

Establish and track performance goals rooted in LTV:CAC ratios, incremental profitability, and scalable acquisition growth

Drive acquisition across all paid media channels: SEM (Google, Bing), Paid Social (Meta, TikTok, LinkedIn), Display, Programmatic/Video, Native, and Affiliate

Oversee CRM-driven acquisition and lifecycle marketing, leveraging email, SMS, and push to improve retention and consumer value

Manage a large-scale media budget, allocating spend based on performance, LTV insights, and strategic growth priorities

Identify and scale new customer acquisition opportunities through experimentation, partnerships, and innovation

Partner with analytics and finance teams to define KPIs, LTV:CAC ratios, attribution models, and incrementality testing frameworks

Oversee rigorous experimentation across creative, audience segmentation, bidding strategies, and funnel optimization

Drive continuous improvement through insights, automation, and AI-driven performance optimization

Lead the marketing QA function, ensuring campaign execution is accurate, compliant, and brand-safe across all acquisition channels

Collaborate closely with product, marketing operations, CRM, brand, and engineering teams to ensure marketing efforts are tightly integrated across the customer journey

Work with compliance and legal to ensure all campaigns meet regulatory requirements in the financial space

Partner with Finance on forecasting, budgeting, and performance reporting

Qualification

Performance marketing strategyDigital performance marketing platformsData-driven decision makingTeam leadershipBudget managementMarketing analytics toolsStakeholder managementInnovative mindsetCommunication skillsCollaboration skills

Required

12+ years of experience in performance marketing, paid media, or digital growth, with at least 5–7 years in senior leadership roles

Proven track record of scaling paid media budgets efficiently and profitably, preferably in financial services where funded accounts are the reward function

Experience managing large, multi-channel media budgets ($25M+ annually)

Experience overseeing marketing QA and compliance-sensitive campaigns at scale

Deep expertise in digital performance marketing platforms (Google Ads, Meta Ads Manager, DV360, affiliate networks, etc.)

Strong quantitative background with a data-first mindset; comfort with SQL and marketing analytics tools is a plus

Strong leadership and team development skills with a collaborative, empowering management style

Outstanding communication and stakeholder management abilities, comfortable working across executive, technical, and creative functions

Innovative, data-first mindset with a track record of experimentation, learning, and scaling what works

Benefits

Health Insurance Coverage (medical, dental, and vision)

Life Insurance

Short and Long-Term Disability Insurance

Flexible Spending Accounts

Holiday Pay

401(k) with match

Employee Assistance Program

Paid Parental Bonding Benefit Program

Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential. That’s why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.