Maesa · 6 days ago
Director, Brand Marketing, Kristin Ess
New York, United States
Full-time
Hybrid
Director/Executive
$160K/yr - $170K/yr
8+ years expMaesa is a next-gen beauty company transforming the industry by incubating and growing innovative brands. They are seeking a skilled and passionate Director of Brand Marketing to shape the future of the Kristin Ess brand and make a lasting impact in the beauty industry.
CosmeticsManufacturing
Responsibilities
Define strategies and build annual consumer and channel marketing plans by deeply understanding consumer needs, the competitive landscape, and key business metrics
Partner with retailers, oversee budget ownership, and lead 360° marketing planning—including press relations, photoshoots, events, and customer presentations
Oversee the development and execution of brand strategies for core business initiatives while elevating new product launches
Conduct market research and analyze sales and consumer insights to inform strategies that drive both brand and company growth
Manage the brand marketing team and collaborate cross-functionally to bring initiatives to life
Collaborate with the VP to lead development of brand strategy and annual brand marketing plans. This includes business objectives, consumer and channel strategies, and translation of strategies to the consumer through the marketing mix
Analyze market and business to identify opportunities for growth, ensure objectives are being met and adjust plans to deliver against growth agenda. Lead post-launch analyses to share key learnings across the organization
Manage key brand projects including, but not limited to, advertising, merchandising, promotions, and innovation to deliver on-time with executional excellence. Lead development of briefs that give focused direction to program teams/agencies to develop programs that build equity, drive household penetration and deliver business results. Plan and flawlessly execute launch 360 marketing programs - including, but not limited to, assortment, launch toolkits, competitive deep dives, and support of digital/social/website
Build brand equity and create value with an ecosystem of creative content and seamless connections thru to commerce. Define data-based audiences, set content strategy and partner internally and externally to deliver communications objectives and strong marketing ROI
Own and manage your part of the marketing budget, ensuring cross-functional alignment, and year end budget performance and delivery. Knowledge of P/L and cost management is an asset
Develop business objectives, performance, personal development, and training plans. Provide coaching, feedback, and guidance
Partner with internal teams and external agencies to ensure all product/seasonal activations are planned/executed on schedule and to budget
Drive alignment strategy with senior management and key commercial stakeholders. Responsible for consulting with cross-functional partners and driving alignment across the organization. Participate in key sales and marketing presentations
Qualification
Required
Bachelor's Degree in related field of study
8+ years of brand marketing/brand management experience; CPG experience from a Fortune 500 CPG corporation
Mass retail experience a must
Strong organizational and communications skills with the ability to work within a matrixed team, both internally and externally
Flexibility and willingness to take on additional responsibilities when needed
Problem solver who can deal with ambiguity
Ability to multi-task in a fast-paced environment
Action and results-oriented
Preferred
MBA strongly preferred
Beauty and Personal care experience is preferred, but not required
Benefits
Health insurance coverage
Wellness programs
Life and disability insurance
Retirement savings plans
Generous paid time off
Hybrid office setup
Paid leave options
Company
Maesa
The next gen beauty company, Maesa is transforming the industry by incubating and growing meaningful, innovative brands and making prestige beauty accessible.
201-500 employees
H1B Sponsorship
Maesa has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (5)
2024 (4)
2023 (5)
2022 (2)
2021 (4)
2020 (2)
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
Tikehau CapitalAndera Partners
2019-03-28Acquired
2015-06-01Debt Financing
2014-10-14Series Unknown
Leadership Team
Gregory Mager
Co-Founder
Zaheer Ferguson
Group CFO
Recent News
2025-09-17
2025-08-13
Company data provided by crunchbase