Aritzia · 3 months ago
Reigning Champ - Senior Manager/Manager, Digital Marketing
Support Office (Vancouver)
Full-time
Onsite
Mid, Senior Level
CAD$100K/yr - CAD$150K/yrAritzia, a leading Canadian fashion retailer, is seeking a Senior Manager/Manager for their Digital Marketing team at Reigning Champ. In this role, you will lead the execution of digital marketing strategies across various channels, focusing on customer acquisition and retention while overseeing media spend and campaign performance.
E-CommerceFashionLifestyleRetailWeb Design
Responsibilities
Own the strategy and execution of key digital channels, namely, CRM (Email, SMS, Push), Paid Social, Paid Search & Programmatic, as well as testing emerging channels across social, DOOH & Display
Develop a robust media-mix modeling strategy, ensuring spend is distributed across key channels, looking to diversify the Reigning Champ channel mix to deliver efficient customer acquisition, retention, whilst balancing long-term brand growth, with direct response revenue goals
Develop and implement a comprehensive digital marketing strategy with seasonal CPA targets for each market and platform
Build a test/learn culture, to ensure we are driving incremental growth with each new initiative
Monitor and measure platform performance on a weekly, monthly, and quarterly basis to ensure alignment with business goals and strategy
Oversee full management of all media spend, ensuring budget targets are met across platforms and markets
Oversee coordination, delivery, and deployment of the marketing campaign calendar to support brand, merchandising and marketing objectives
Increase customer retention metrics through effective use of customer analytics, personalization and segmentation
Develop and manage a full-funnel CRM/Loyalty strategy, utilizing RFM insights to drive decision-making
Collaborate with the Brand team to ensure all campaigns are on-brand, adhere to platform best practices, and align with campaign objectives and targeting
Establish and maintain a robust testing framework to optimize campaign structures and uncover winning combinations
Lead and mentor our growing in-house digital team, focusing on their development and enhancing their technical platform knowledge
Qualification
Required
Proven skills, education, and/or applicable certifications
A commitment to learn and apply Aritzia's Values and Business and People Leadership principles
The ability to collaborate fluently with cross-functional partners
A commitment to quality and investing in results that add value to the business
A sense of urgency executing job responsibilities, prioritizing urgent and important work
An understanding and a passion for the industry in which we operate
Benefits
Product Discount – Maybe you’ve heard of our famous product discount? Or our exclusive private shopping events? You have now.
A-OK Commissary & Café – Everyday Luxury dining, exclusive to Aritzia. Our in-house bistro and café is a private oasis where employees can enjoy curated, subsidized Everyday Luxury dining.
The SET – Our in-office fitness studio and gym with state-of-the-art equipment, custom-created classes, and optional personal training. Open 7 days a week, works out well.
Aritzia Virtual Wellness – Because your health, happiness, and safety matter – 24/7 resources to support you in your wellbeing goals, be it physical, mental, social, or financial.
Aspirational Workplace – Our offices are specially designed to be spaces of creativity, productivity, and inspiration. They’re also dog friendly. Woof.
Amenities – Additional amenities include a private parent’s room, shower facilities with elevated complementary conveniences, bike rooms, and more.
The Extras – We also offer a multitude of other perks like dry-cleaning, hotel and restaurant discounts, self-care promos and on-site medical care.
Company
Aritzia
Aritzia is an innovative women’s fashion boutique that cherishes design and quality, offering beautiful clothes and accessories.
Founded in 1984
5001-10000 employees
Funding
Current Stage
Public CompanyTotal Funding
$924.81MKey Investors
Berkshire Partners
2022-11-14Post Ipo Secondary· $77.4M
2021-05-13Post Ipo Secondary· $91M
2019-03-08Post Ipo Secondary· $329.63M
Leadership Team
Jennifer Wong
Chief Executive Officer
B
Brian Hill
Founder & Executive Chair
Recent News
2026-01-16
2026-01-16
Retail Insight Network
2026-01-11
Company data provided by crunchbase