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Adwake · 4 months ago

Paid Social Team Lead

Los Angeles, CA

Full-time

Onsite

Mid Level

3+ years exp

Adwake is a growing digital agency service business within Entravision’s US Digital unit, seeking a Team Lead for their paid social media efforts. This role involves managing a team focused on executing and optimizing client campaigns across platforms like Facebook, LinkedIn, and TikTok.

AdvertisingDigital MediaInformation Technology

Responsibilities

Perform daily management of paid social media campaigns which include: campaign launches, budget management, bid management, analytic tracking and reporting, and optimizations

Identify, research and determine best course of action to execute on clients marketing goals through paid social media opportunities

Report on various client’s paid social media campaigns and understand what performed well and how campaigns can be optimized efficiently

Help guide creative based on performance and results if required

Monitor and proactively optimize on-going campaigns for various clients

Assign work to your team of traffickers

Coach your team on how to become better paid social campaign managers and teach them how to identify clients’ goals and work to achieve them

Keep up with the latest policies and innovations in paid social media tactics and feature releases in Meta Business Manager and TikTok Business Manager

Ensure all deliverables meet our service level agreements

Qualification

Paid social mediaFacebook AdsLinkedIn AdsTikTok AdsData interpretationLeadbridgeFacebook Blueprint CertificationEntrepreneurial spiritAttention to detailCommunicationTeam playerFast-paced environment

Required

3-4 years of relevant, diverse media experience with a strong knowledge of online media – including media properties, online advertising, paid search, paid social, ad-serving systems, programmatic buying and/or media integration

Exhibit strong attention to detail and comprehensive follow through

Possess above-average math skills, analytically strong with proven ability to demonstrate data interpretation capabilities

Proven experience creating and implementing offline media, social media / real-time marketing campaigns

Experience optimizing or reporting on social media paid advertising campaigns including Facebook, Instagram, TikTok, LinkedIn

Work efficiently, are dependable and have an entrepreneurial spirit

Team player who helps contribute wherever needed

Ability to thrive in fast paced, dynamic environment

Experience with Leadbridge

Strong communication skills in English - Professional level

Facebook Blueprint Media Buying Professional Certification required by month 3 of employment