Circle · 3 days ago
Lead Product Marketing Manager
United States
Full-time
Remote
Senior Level
$145K/yr - $192K/yr
7+ years expCircle is a financial technology company focused on the emerging internet of money. They are seeking a Lead Product Marketing Manager to drive go-to-market success for their Liquidity product pillar, collaborating with various teams to enhance awareness and adoption of their solutions.
BankingBlockchainCryptocurrencyFinancial Services
Responsibilities
Collaborate cross-functionally with product managers, marketers, and customer-facing teams to develop, position, and launch products globally
Drive go-to-market excellence, including market validation, messaging, positioning, and launch execution to maximize adoption and impact
Develop data-driven insights that inform and refine product and marketing strategies, ensuring alignment with customer needs and business goals
Craft compelling narratives and packaging to drive customer engagement, differentiation, and long-term growth
Empower sales & partnerships by creating training programs, customer-facing content, and partner enablement assets that support revenue and adoption
Lead competitive intelligence efforts, providing in-depth analysis and strategic positioning to ensure Circle stays ahead of the competition
Steer high-impact strategic initiatives, driving cross-functional projects that shape the company’s direction and market influence
Qualification
Required
5+ years of experience across traditional finance, payments, DeFi, or crypto, with a demonstrated ability to quickly ramp up in new industries and apply insight to product and go-to-market strategies
Solid grasp of blockchain fundamentals, including how stablecoins, payments infrastructure, or crypto rails work in practice
7+ years of relevant product marketing experience, including at least 2 years in crypto, payments, or financial services
You've owned product launches, GTM planning, and customer-facing narratives
You excel at turning complexity into clarity, developing positioning and messaging that resonate with customers, partners, and internal stakeholders
You work well independently and thrive in small, collaborative teams
You build strong cross-functional relationships to align on priorities, unblock execution, and deliver seamless customer experiences across product, sales, and marketing touchpoints
Your partner with product to shape roadmap priorities by synthesizing market trends, competitor movements, and customer feedback within a focused domain
Preferred
You approach challenges with curiosity and resilience, continuously seeking opportunities to learn and grow
You are comfortable with change and bring structure to ambiguity through thoughtful prioritization and rapid execution
You can translate technical concepts into customer value and are eager to deepen your expertise
You're confident presenting to diverse audiences and crafting materials that move business forward
You are proactive in identifying what needs to be done, communicating clearly, and driving cross-functional execution
Company
Circle
Circle helps businesses and developers utilize stablecoins for payments and online commerce.
1001-5000 employees
H1B Sponsorship
Circle has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (32)
2024 (41)
2023 (43)
2022 (25)
2021 (4)
2020 (2)
Funding
Current Stage
Public CompanyTotal Funding
$2.44BKey Investors
ARK Investment ManagementCoinbaseAlameda Research
2025-11-19Post Ipo Secondary· $17.7M
2025-08-14Post Ipo Secondary· $1.04B
2025-08-14Post Ipo Equity· $260M
Leadership Team
Jared Favole
Chief of Staff to CEO
Jeremy Allaire
Co-Founder, Chairman and CEO
Recent News
Crowdfund Insider
2026-01-12
Company data provided by crunchbase