Apply on Employer Site

Aimtal · 3 months ago

Digital Marketing Manager

United States

Full-time

Remote

Mid Level

Aimtal LLC is a global integrated marketing agency focused on helping B2B brands grow into industry leaders. As a Digital Marketing Manager, you will lead digital marketing campaigns, act as a trusted advisor to clients, and collaborate with internal teams to develop strategies that enhance clients' online presence.

AdvertisingDigital MarketingGraphic DesignLead GenerationSocial MediaWeb Design

Responsibilities

Lead and manage client marketing campaigns from start to finish, acting as the primary point of contact and a trusted advisor for clients

Develop digital marketing and demand generation strategies that align with client business goals, leveraging expertise in paid advertising (especially LinkedIn), SEO, SEM, email marketing, and social media

Conduct and present in-depth research on industry trends and digital marketing best practices to inform campaign strategies and recommendations for both internal teams and clients

Provide strategic guidance to clients and internal teams on how to effectively use digital marketing tactics to achieve their objectives

Lead client calls and presentations with confidence, translating complex marketing and advertising topics into clear, understandable language

Own the setup and management of campaigns across platforms, including LinkedIn Ads (all types), Google Ads, and other paid channels

Manage all aspects of organic social media, with a specific focus on LinkedIn, including community management, content planning, content scheduling, and performance monitoring

Build and manage campaign assets such as landing pages, lead forms, and automated workflows within HubSpot and other CRMs

Write and edit high-quality copy for paid ads, social media, marketing emails, and landing pages that drive conversions and engagement

Review and approve all marketing materials to ensure they are aligned with campaign objectives and strategies

Own and lead all reporting and analytics for your assigned campaigns, ensuring data-driven decisions and continuous optimization

Build easy-to-understand reports and dashboards that tell a story about campaign performance with clear indicators of what’s working, and solutions for what is not working

Analyze and report on campaign performance for both organic and paid channels, identifying opportunities for optimization and providing actionable insights to clients and the internal team

Leverage marketing automation platforms like HubSpot to streamline workflows and track ROI from digital marketing initiatives

Establish processes to effectively measure and report on the effectiveness of digital marketing campaigns

Proactively identify and implement improvements to digital marketing processes and workflows to enhance efficiency and client outcomes

Qualification

HubSpot ProficiencyDigital AdvertisingAnalytics & ReportingMarketing AttributionEssential MarTech StackAgency ExperienceClient CommunicationData StorytellingLeadership & ProactivityOrganic SocialAI for MarketingOrganizational Skills

Required

Proven experience in building and reporting on marketing campaigns within HubSpot, including advanced marketing automation and reporting

Deep, hands-on knowledge of paid media platforms, including all types of campaigns on LinkedIn Ads and Google Ads

Proficient in using analytics platforms such as Google Analytics, Looker Studio, and/or Tableau to build custom dashboards, measure campaign performance, and derive actionable insights

A foundational understanding of different marketing attribution models and how to measure multi-touch attribution to prove the value of marketing channels

Experienced in using and managing digital tools for marketing, project management, and SEO, including Jira, Trello, ClickUp, Slack, Sprout Social (or similar), and SEMRush (or similar)

Proven experience working in a professional services or agency environment, adept at managing multiple clients and complex projects simultaneously

Exceptional written and verbal communication skills, with the ability to build strong client relationships and act as a trusted advisor

The ability to craft compelling presentations that tell a story with data, turning complex analytics into clear, actionable insights for clients and internal teams

A leader who can proactively take initiative to solve problems, make decisions, and drive projects forward with minimal oversight

Excellent self-management, organization, and prioritization skills, with a keen attention to detail

Expertise in planning, scheduling, and measuring organic social engagement (e.g., likes, comments, shares, saves, amplification rate), with a strong understanding of best practices for platforms like LinkedIn, including the creation of zero-click content

Foundational understanding and interest in leveraging AI tools for marketing tasks, with a desire to explore new applications in areas like AIO (AI-powered SEO), content creation, and campaign optimization