GitHub · 4 hours ago
Senior Product Marketing Manager
United States
Full-time
Remote
Mid, Senior Level
$96K/yr - $256K/yr
5+ years expGitHub is the world’s leading platform for agentic software development. They are seeking a Senior Product Marketing Manager to drive market narrative for their enterprise, AI, and security solutions, playing a crucial role in defining market strategy and influencing product direction.
Artificial Intelligence (AI)Cloud ComputingDeveloper ToolsInternetProject ManagementSaaSSoftware
Responsibilities
Define and Evangelize the Market Narrative: Serve as the primary driver of GitHub's market position for specific products, defining compelling messaging and positioning that resonates with developers and C-level stakeholders
Lead Strategic Go-to-Market Initiatives: Support product launches and major GTM initiatives, from strategy definition to cross-functional execution. You'll support the launch framework, establish success metrics, and ensure alignment across marketing, sales, and product teams
Influence Product Launches: Act as a strategic partner to Product Management, using a deep understanding of our audience, market trends, and competitive landscape to inform the product roadmap, pricing, packaging, and naming
Be the Expert: Maintain a deep understanding of the developer ecosystem, trends around AI agents and AI developer tools and the competitive landscape to inform strategic decisions across the company
Qualification
Required
7+ years experience in Marketing OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in Marketing OR Master's Degree in Marketing, Computer Science, Business or related field AND 3+ years experience in Marketing OR equivalent experience
5+ years of experience in Business-to-Business (B2B) product marketing at a high-growth SaaS or AI company (or equivalent experience)
Experience marketing to developer audiences, translating highly technical concepts into compelling narratives for diverse stakeholders—from engineers to executives
Experience leading multiple strategic product launches for B2B software in the SaaS or AI space
Preferred
Strong understanding of B2B software business models, with a track record of developing programs that drive significant business growth and pipeline generation
Comfortable operating in fast-paced environments with a high degree of autonomy, a bias for action, and the ability to manage multiple complex projects simultaneously
Experience leading go-to-market strategies and products, including the creation and/or direction of demos for revenue, field, and event teams
Exceptional written and verbal communication skills, with the ability to influence stakeholders at all levels, including senior leadership
Benefits
Annual bonus
Stock
Competitive pay
Generous learning and growth opportunities
Excellent benefits
Company
GitHub
GitHub is a software company that offers code hosting services that allow developers to build software for open-source and private projects. It is a sub-organization of Microsoft.
501-1000 employees
H1B Sponsorship
GitHub has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (26)
2024 (17)
2023 (14)
2022 (20)
2021 (20)
2020 (10)
Funding
Current Stage
Late StageTotal Funding
$350MKey Investors
Sequoia CapitalAndreessen Horowitz
2018-06-03Acquired
2015-07-29Series B· $250M
2015-06-19Secondary Market
Leadership Team
PJ Hyett
Co-Founder
Kyle Daigle
Chief Operating Officer
Recent News
The French Tech Journal
2026-01-08
Company data provided by crunchbase