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VITAS Healthcare · 11 hours ago

Social Media Strategist

United States

Full-time

Remote

Senior Level

7+ years exp

VITAS Healthcare is a leading provider in the healthcare industry, seeking a Social Media Strategist to develop and execute a comprehensive social media strategy. The role involves creating engaging content, collaborating with team members, and analyzing social media performance to effectively represent the VITAS brand across various platforms.

Health CareHospital

Hiring Manager

Lisa Tyrrell

Responsibilities

Creates and executes a social media strategy in line with the content strategies for various audiences

Create, maintain, and execute on a detailed calendar ensuring the VITAS brand is represented through compelling storytelling

Works with Creative and Content Strategy teams to create written and visual content for multiple platforms

Oversees engagement across platforms by building and moderating communities, responding to comments, and keeping members engaged

Analyzes and reports on social media performance by monitoring metrics like reach, engagement, and conversions

Plans and executes campaigns

Building relationships with influencers and other strategic partners

Project manages work in the team's work management tool: Workfront

Participate in a variety of internal and external marketing programs and projects

Qualification

Social media marketingDigital marketingContent strategyMicrosoft 365Relationship managementHealthcare experiencePhotoshop familiarityEnglish proficiencyProject managementCreative thinkingDetail-oriented

Required

7+ years' experience in social media marketing and/or digital marketing

Must have strong organizational skills and proven track record of being able to manage multiple projects with competing deadlines and prioritize accordingly

Ability to manage relationships with key stakeholders, writers, designers, and multimedia creators

Must be extremely detail-oriented, intellectually curious, and able to build effective working relationships

Creative and innovative thinker

Must be able to work independently as needed

Strong editorial instincts and complete command of the English language

Required proficiency in: Microsoft 365 services (Word, PowerPoint, Excel, SharePoint & Teams)

Bachelor's degree in communications, marketing, business or related field from an accredited college or university or the international equivalent required