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Universal Studios Hollywood · 5 hours ago

Manager Communication Planning

Universal City, CA

Full-time

Hybrid

Mid Level

$90K/yr - $115K/yr

4+ years exp

NBCUniversal is one of the world's leading media and entertainment companies. The Manager of Communication Planning will lead communication strategies for campaigns, focusing on audience engagement and progression through the consumer journey, while collaborating with various teams to ensure effective project execution.

Location Based ServicesMusic

Responsibilities

Lead communication strategies for campaigns, focusing on audience engagement and progression through the consumer journey

Present clear recommendations to Leadership for approval and implementation

Support the communication needs of the business and drive creative innovation across all channels to ensure a healthy consumer journey

Adapt segment and communication strategies into channel-level tactical plans that clearly communicate the ‘why’ and ‘what’ to the channel teams for planning, execution and performance optimization

Translate audience journeys into aligned channel strategies and digital touchpoints across Paid, Owned, and Earned channels

Distill audience insights into actionable messages to optimize the audience journey

Organize and lead workshops, brainstorms, and tactical sessions for integrated communication plans

Monitor, test, and evolve audience segment journeys to enhance efficiency and effectiveness in achieving business goals

Develop integrated marketing campaigns using creative briefs and campaign planning documents

Recommend content that builds audience engagement and drives revenue

Utilize creative briefs and campaign planning documents to connect the Universal Studios Hollywood brand and products to the consumer

Organize and lead workshops, brainstorms, and tactical sessions for integrated communication plans

Utilize channel KPIs to drive media and communication effectiveness, continuously optimizing audience segment journeys

Collaborate with Project Management and Creative teams to define campaign scopes and ensure high-quality deliverables

Maintain attention to detail and accountability to minimize revisions and keep projects on track, even under tight schedules

Continuously keep Leadership and partners informed of campaign updates, changes, and issues, ensuring successful project execution and delivery

Qualification

Communication strategiesAudience engagementIntegrated marketing campaignsConsumer goods experienceDigital marketingInterpersonal skillsOrganizational skillsCreative thinkingAttention to detailTeam collaboration

Required

Bachelor's degree from a four-year college or university is required; majors in Media, Marketing, Business Administration, Communications, or other related field preferred

4+ years in the consumer goods, entertainment, travel or theme park industry preferred

Ability to think strategically and conceptually

Excellent interpersonal and communication skills with the ability to influence others at all organizational levels (from junior to executive levels) and demonstrated ability to work directly with internal departments towards issue resolution

Strong track record meeting targets and objectives while working in a deadline orientated environment

Demonstrated ability to manage a large volume of complex work effectively and efficiently while paying attention to details

Strong planning and organizational skills

Solid understanding of consumer and brand research

Digital and technical savvy, including experience working on web/app, CRM, social media initiatives Ability to quickly learn new technologies, applications and processes though proficiency in Microsoft Office Suite and in Adobe Creative Suite is recommended. Workfront experience is a plus

Willingness to work a flexible schedule, including occasional weekends and holidays to assist with event execution inside the theme park or CityWalk as needed

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of four days per week. Subject to change to full-time as required