Maxwood Furniture ยท 3 months ago
Google Ads Strategist
Charleston, SC
Full-time
Hybrid
Entry, Mid Level
2+ years expMaxwood Furniture is a rapidly growing furniture company with a focus on e-Commerce. They are seeking a Google Ads Strategist to manage and optimize PPC campaigns across Google Ads for multiple brands, driving revenue and enhancing brand visibility through data-driven strategies and collaboration with cross-functional teams.
FurnitureManufacturingRetailWholesaleWood Processing
Responsibilities
Manage PPC campaigns with precision: Oversee end-to-end PPC campaign execution across Google Ads, managing budgets, bids, keywords, and ad creatives to meet KPIs like ROAS, revenue, and click-through rates
Optimize campaign performance: Conduct daily monitoring and analysis of campaign metrics, adjust bids, refine audience targeting, and test ad copy to maximize performance and efficiency for our Google Ads account
Track and report PPC performance: Develop detailed reports and dashboards to track key metrics (e.g., CPC, CTR, conversion rates), providing actionable insights to improve campaign outcomes
Drive A/B testing and experimentation: Build and execute a testing roadmap for ad creatives, landing pages, and targeting strategies, using results to optimize campaigns and enhance customer engagement
Ensure data integrity for PPC analytics: Support web analytics data sources and tag management, auditing, and optimizing tracking tools to ensure accurate campaign measurement
Test and Learn: Run in-platform tests and incrementality tests through Measured to understand the impact of our spend and make optimizations based on the results
Analyze audience and keyword trends: Perform in-depth keyword research, competitor analysis, and audience segmentation to refine PPC strategies and uncover new opportunities
Lead post-mortem campaign analysis: Conduct thorough reviews of major PPC campaigns, identifying successes, challenges, and actionable next steps to refine future strategies
Champion data-driven PPC strategies: Foster a culture of continuous testing and measurement, integrating full-funnel analytics to align PPC efforts with broader marketing goals
Qualification
Required
2+ years of hands-on experience managing PPC campaigns on platforms like Google Ads
Proven track record of optimizing PPC campaigns to achieve KPIs such as ROAS, revenue, and conversions
Strong analytical skills with expertise in tools like Google Analytics or similar platforms for campaign tracking and reporting
Exceptional attention to detail with the ability to manage complex, high-volume campaigns efficiently
Excellent communication skills to present PPC insights and recommendations to diverse audiences
Understanding of omnichannel marketing strategies and how PPC integrates with broader business objectives
Preferred
Proficiency in developing automated dashboards and using SQL queries for PPC data analysis
Benefits
Competitive salary and comprehensive benefits package.
Hybrid office schedule for flexibility.
A fast-paced, innovative work environment with a transparent, supportive leadership team that encourages bold ideas.
A collaborative, talented team passionate about building exceptional products and customer experiences.
Opportunity to work directly with our account representatives from Google.
Company
Maxwood Furniture
Maxwood Furniture designs, manufactures, and distributes solid wood furniture and beds.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Ray Zerrusen
Chief Financial Officer
Anne Jensen
Chief Marketing Officer
Recent News
Charleston Business
2025-11-01
Furniture Today
2025-03-14
Company data provided by crunchbase