Activate Talent · 5 months ago
41348604719- Creative Strategy Associate Manager
United States
Full-time
Remote
Entry, Mid Level
2+ years expActivate Talent is a company that focuses on creating high-performance beauty products. The Creative Strategy Associate Manager will be responsible for developing and optimizing performance-driven paid social ads, collaborating with various teams to enhance creative concepts, and leveraging data insights to refine storytelling for direct-response success.
Staffing & Recruiting
Responsibilities
Develop and iterate high-performing ad creative across paid social platforms (Meta, TikTok, YouTube, and other paid/organic channels) with a focus on conversion, engagement, and ROAS
Write compelling, data-driven scripts and creative briefs for video and static ads that drive direct-response performance
Collaborate with video editors to execute best-in-class direct-response ads, ensuring strong storytelling, pacing, and visual appeal
Analyze ad performance metrics (CTR, CPA, ROAS, etc.) and translate insights into creative optimizations, new iterations, and testing hypotheses
Lead pre-production and post-production workflows, ensuring smooth execution from concept to final deliverable
Identify top-performing ad concepts, trends, and hooks from both internal testing and the broader social media ecosystem to inform creative strategy
Partner with the Growth Marketing team to ensure creative execution aligns with business objectives, audience insights, and platform best practices
Collaborate with influencers, UGC creators, and external partners to source and refine content for whitelisted and partnership ads
Stay on top of industry trends and competitor strategies to continuously test and refine Brand’s paid media creative approach
Champion a culture of creative experimentation, continuously testing new storytelling angles, ad structures, and messaging frameworks to drive ad performance
Qualification
Required
2+ years of experience in performance-driven creative strategy, content development, or video production, preferably within e-commerce, beauty, or direct-to-consumer brands
Strong understanding of social-first direct-response video content, including best practices for paid Meta, TikTok, and YouTube ads
Exceptional writing and storytelling skills, with a focus on conversion-driven ad scripts
Experience analyzing ad performance metrics and leveraging insights to optimize creative
Ability to iterate quickly, test new ideas, and pivot creative based on data insights
Experience collaborating with video editors, ensuring seamless execution of direct-response ads
A strong eye for aesthetics, pacing, and narrative flow, with the ability to direct video content for maximum engagement and conversion
Proven ability to work cross-functionally with marketing, growth, and influencer teams to align creative execution with business goals
Highly organized, detail-oriented, and able to juggle multiple projects in a fast-paced, performance-driven environment
Company
Activate Talent
Boost Your Productivity and Cut Labor Costs with Premium Talent
1001-5000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase