Apply on Employer Site

UGG · 19 hours ago

Visual Merchandising Manager - UGG

Santa Barbara, CA

Full-time

Onsite

Mid, Senior Level

$110K/yr - $115K/yr

UGG is part of Deckers Brands, which is committed to fostering an inclusive workplace. The Visual Merchandising Manager will support the development and execution of retail brand strategies to enhance consumer experiences and ensure brand consistency across retail touchpoints.

E-CommerceFashion

Responsibilities

Enable the holistic and connected consumer journey for UGG stores

Actively support the UGG stores channel by bringing seasonal stories to life through visual merchandising—highlighting key marketing styles and franchises, driving impact for brand moments, and balancing storytelling with in-store experience

Develop seasonal tools and directives that help the regions to adapt and execute best-in-class retail experiences that ultimately inspire, empower, and serve the consumer

Support the development and implementation of retail brand strategies to ensure consistent consumer experiences across the retail landscape

Support the execution of seasonal channel plans ensuring alignment with marketing initiatives and retail brand objectives. Assist in gathering insights and implementing tactics that enhance consumer engagement during key brand moments

Develop and direct visual merchandising plans that highlight key products and align with brand messaging

Support the creation of immersive and engaging in-store experiences that enhance brand perception and consumer satisfaction

Work closely with cross-functional teams, including Product, Marketing, and Regional teams, to align visual merchandising with product storytelling and seasonal campaigns

Stay informed about retail trends, competitor strategies, and consumer preferences to support continuous improvement and innovation

Develop and maintain high standards of brand presentation and ensure all retail touchpoints adhere to visual and experiential guidelines

Drive the execution of seasonal directives, managing timelines and deliverables to meet project goals

Provide regular updates and insights on retail brand expression initiatives, consumer feedback, and project outcomes to leadership

Assist in tracking and monitoring budget allocations related to visual merchandising and retail brand initiatives

Qualification

Visual MerchandisingRetail Brand StrategyConsumer TrendsProject ManagementCreative ExecutionInterpersonal RelationshipsCultural AwarenessInnovationEffective Communication

Required

Proven experience in visual merchandising and/or retail brand, corporate and field in combination

Strong understanding of unique cultural needs and requirements with experience translating and appropriately tailoring global guidelines in a regionally relevant way

Able to navigate and manage complex projects

Comfortable with problem-solving for unique site conditions (pop-ups, internal meeting setups, store openings, etc)

Communicates effectively and with a global perspective; develops and maintains professional relationships with internal and external business partners and vendors

Provides and ensures that a high standard of creativity and execution is consistently delivered to all internal and external partners

Operates with a global, strategic, and tactical perspective in setting and achieving expectations

Promotes and cultivates strong interpersonal relationships through effective communication and collaboration, from a strategic global perspective

Builds constructive and effective relationships with industry vendors

Excellent verbal and written communication skills

Able to use independent judgment in performing all duties of the position

Knowledgeable in current trends

Innovative leader when managing projects and understands the value of processes

High degree of integrity with the ability to handle confidential and sometimes highly sensitive matters in the appropriate manner

Travel required