Birch River · 4 months ago
Marketing Specialist - Google Ads & Facebook Ads
Tempe, AZ
Full-time
Onsite
Mid Level
$50K/yr - $50K/yrBirch River is seeking a Digital Marketing Specialist who can effectively manage client relationships and optimize marketing campaigns. The role involves managing Google Ads and Facebook Ads campaigns while delivering measurable results and providing exceptional service to clients.
Marketing & Advertising
Responsibilities
Manage and optimize Google Ads and Facebook Ads campaigns for escape room clients
Conduct keyword research, audience targeting, and creative testing to maximize ROI
Handle incoming, pre-vetted sales calls and assess whether prospects are a good fit for our portfolio (Zoom only, no cold calling)
Oversee onboarding for new clients, including account setup, tracking, and campaign launches
Provide clear weekly reporting with insights and optimization plans
Contribute to marketing content by creating a "Win of the Week" YouTube Short every three weeks (rotation with other team members). You can see our current efforts on our service page: https://birchriverdg.com/services/escape-room-marketing
Stay current with ad platform changes, trends, and competitive strategies
Support our small team on additional projects outside of core ad management as needed
Qualification
Required
Proven experience managing Google Ads and Facebook Ads campaigns (portfolio or case studies required)
Excellent communication skills; confident leading client and prospect Zoom calls
Strong understanding of conversion tracking, attribution, and lead generation
Must be located within driving distance of Tempe, AZ
Preferred
Entrepreneurial at heart - excited about growing with a company
Interested in broader marketing strategy, not just ads
Curious about SaaS and tech - we're building Sydnee, a client portal platform for freelancers and agencies, and this role could naturally grow into helping drive that side of the business
Benefits
Hybrid working conditions (remote + in-person collaboration)
All federal holidays off + PTO
401k & Health Insurance benefits
Company
Birch River
Birch River Design Group combines cutting edge email marketing, Google Ads, escape room marketing, UI UX and more with world class support.
Founded in 2018
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase