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Giftogram · 4 months ago

Senior Content Strategist (AEO Experience)

Whippany, NJ

Full-time

Hybrid

Senior Level

5+ years exp

Giftogram is a leading platform in the gift, reward, and incentive space, helping businesses easily send digital and physical gift cards. They are seeking a Senior Content Strategist to develop and execute a modern content strategy focused on Answer Engine Optimization (AEO), collaborating with various teams to drive awareness, engagement, and conversions.

E-CommerceEmployee BenefitsGift CardHuman Resources

Responsibilities

Own the end-to-end content strategy — from editorial planning to production workflows — across our blog, resource center, landing pages, and sales content

Build and manage a content calendar aligned with product marketing, demand gen, and SEO/AEO goals

Collaborate with internal teams to identify content gaps, prioritize topics, and map them to the customer journey

Develop AEO-optimized content that directly answers high-intent buyer and user questions

Apply structured content techniques (e.g., schema markup, Q&A formatting, featured snippet optimization)

Experiment with emerging AI search tools and discovery platforms to extend content reach

Monitor and analyze performance across organic, AI, and referral channels

Translate insights into action by refining strategy and improving content formats

Stay ahead of evolving search and AEO trends to keep Giftogram competitive

Qualification

Content strategyAnswer Engine OptimizationStructured content techniquesB2B SaaS experienceAI-driven content creationEditorial instinctsFreelance managementThought leadershipCross-functional collaborationTechnical writing