New Jersey State Office of Innovation · 3 months ago
Product Data and Analytics Lead
United States
Full-time
Remote
Mid, Senior Level
$106K/yr - $106K/yr
5+ years expThe New Jersey State Office of Innovation is looking for a skilled and experienced Product Data and Analytics Lead to enhance the effectiveness of Business.NJ.gov. This role focuses on leveraging data to transform state interactions with businesses, conducting analyses, and collaborating with various stakeholders to improve products and ensure compliance with data governance and privacy regulations.
Government Administration
No H1B
Responsibilities
Lead success measurement and goals-based analysis
Report and synthesize data from State data sources, federal data sources, and industry sources with Google Analytics data to assess Business.NJ.gov’s trajectory and success
Maintain and expand these databases to establish overall baselines for the success of the initiative’s goals, and build comparative analyses with the current state of the marketplace to report on and advise on the initiative’s overall direction and goals
Analyze, visualize, and model data
Analyze Google Analytics data to extract meaningful insights and trends
Create regular reports and ad-hoc analyses and participate in product design and development to provide actionable recommendations and support decision-making for product prioritization, marketing campaigns, website optimizations, and user experience design
Conduct exploratory data analyses to support project discovery and prioritization
Develop user-friendly data visualizations and dashboards for stakeholders
Implement and configure advanced web analytics and tracking
Lead the implementation and configuration of Google Analytics across our digital properties, including websites, multimodal campaigns, and other relevant digital platforms
Ensure accurate tracking of user interactions, events, conversions, and custom dimensions for comprehensive data collection
Identify and resolve technical issues related to Google Analytics implementation, data accuracy, and data integration
Conduct thorough audits to ensure data integrity and troubleshoot any anomalies or discrepancies in the analytics data
Utilize Google Tag Manager to efficiently deploy and manage tracking tags, pixels, and scripts for various marketing and analytics tools
Maintain and optimize tag management processes for streamlined implementation
Implement advanced tracking techniques, such as cross-domain tracking, marketing tracking, and event tracking, to capture granular data insights
Develop and maintain custom reports, segments, and dashboards tailored to business requirements
Conduct policy research and evaluation
Conduct policy research to inform product development and data best practices
Evaluate the effectiveness of existing programs and services
Ensure compliance with data protection regulations and privacy policies
Stay updated with industry best practices in data governance and privacy
Engage and collaborate with a wide variety of stakeholders
Collaborate with cross-functional teams, including marketing, product development, engineering, IT, and data and policy, to align Google Analytics implementation with business goals and requirements
Provide guidance, training, and support to team members on best practices for data collection, reporting, and analysis
Do what’s needed for the team
Work with various teams and initiatives to execute additional duties and responsibilities to advance the Office of Innovation’s mission and work
Qualification
Required
At least 5 years of data analytics and policy research experience
Lead success measurement and goals-based analysis
Report and synthesize data from State data sources, federal data sources, and industry sources with Google Analytics data to assess Business.NJ.gov's trajectory and success
Maintain and expand databases to establish overall baselines for the success of the initiative's goals
Build comparative analyses with the current state of the marketplace to report on and advise on the initiative's overall direction and goals
Analyze Google Analytics data to extract meaningful insights and trends
Create regular reports and ad-hoc analyses
Participate in product design and development to provide actionable recommendations
Support decision-making for product prioritization, marketing campaigns, website optimizations, and user experience design
Conduct exploratory data analyses to support project discovery and prioritization
Develop user-friendly data visualizations and dashboards for stakeholders
Lead the implementation and configuration of Google Analytics across digital properties
Ensure accurate tracking of user interactions, events, conversions, and custom dimensions
Identify and resolve technical issues related to Google Analytics implementation, data accuracy, and data integration
Conduct thorough audits to ensure data integrity and troubleshoot any anomalies or discrepancies in the analytics data
Utilize Google Tag Manager to efficiently deploy and manage tracking tags, pixels, and scripts
Maintain and optimize tag management processes for streamlined implementation
Implement advanced tracking techniques to capture granular data insights
Develop and maintain custom reports, segments, and dashboards tailored to business requirements
Conduct policy research to inform product development and data best practices
Evaluate the effectiveness of existing programs and services
Ensure compliance with data protection regulations and privacy policies
Stay updated with industry best practices in data governance and privacy
Collaborate with cross-functional teams to align Google Analytics implementation with business goals
Provide guidance, training, and support to team members on best practices for data collection, reporting, and analysis
Work with various teams and initiatives to execute additional duties and responsibilities
Preferred
5+ years of experience in data and product analytics; a focus on public service and impact is preferred
Proven experience as a Google Analytics technical expert or similar role
Familiarity and up-to-date experience with Google Analytics 4, Google Tag Manager, and associated modern platforms
Analytical acumen with demonstrated experience generating data to drive tangible actions
Familiarity in quantitative and qualitative research strategies
Commitment to ethical data practices
In-depth knowledge of web analytics concepts, tracking methodologies, data visualization skills, and data analysis techniques
Proficiency in implementing Google Analytics through JavaScript, Google Tag Manager, and other relevant tools
Familiarity with advanced tracking techniques, such as funnel and goal tracking, cross-domain tracking, custom dimensions, and event tracking
Solid understanding of digital marketing strategies and metrics, including SEO, SEM, social media, and conversion optimization
Strong communicator with experience using data to drive insights
Strong problem-solving skills and attention to detail
Project management capabilities and the ability to work independently or collaboratively in a fast-paced environment
Up-to-date knowledge of industry trends, best practices, and evolving technologies in web analytics and data governance
Graduate-level training in public policy, data science, statistics, economics, applied mathematics, and/or business is preferred, but not required
Benefits
Medical
Dental
Vision
Paid leave
Competitive retirement plan options
Other optional fringe benefits
Company
New Jersey State Office of Innovation
We're creating a more innovative state for the people of New Jersey.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase