Sciens Building Solutions · 3 months ago
Vertical Marketing Manager
Pleasanton, CA
Full-time
Onsite
Mid, Senior Level
5+ years expSciens Building Solutions is seeking a vibrant and experienced Vertical Marketing Manager to join their team. The ideal candidate will develop compelling messaging and go-to-market plans for key verticals, conduct market research, and support sales teams with targeted campaigns and marketing initiatives. This role requires collaboration with various stakeholders and a focus on driving customer value and market share gains.
Electrical DistributionMechanical EngineeringSecurityService Industry
Responsibilities
Develop differentiated value propositions and messaging that resonates with facility managers and building engineers that enables the adoption of Sciens Service Suite (S3)
Build go-to-market plans that address key verticals (e.g., commercial real estate, healthcare, education, industrial facilities)
Conduct market research, competitive analysis, and customer insights to identify opportunities for growth and differentiation
Create targeted campaigns showcasing fire alarm systems, sprinkler systems, emergency communications, monitoring services, and related offerings
Write and generate thought leadership content (whitepapers, webinars, case studies) highlighting compliance, NFPA/OSHA standards, and ROI of fire & life safety solutions
Provide tools, playbooks, and vertical-specific messaging to support sales teams
Collaborate with business development to craft proposals, RFP responses, and vertical case studies
Support field with events, tradeshows (e.g., NFPA Conference, ISC West), and industry association activities
Build relationships with industry associations, and drive marketing initiatives with OEM partners, integrators, and service providers in the fire & life safety value chain
Track, measure, and report on vertical marketing performance and ROI
Adjust strategies based on campaign performance, sales feedback, and evolving code/regulation requirements
Stay up-to-date with the latest digital marketing trends and best practices to ensure our strategies are cutting-edge and effective
Qualification
Required
Bachelor's degree in Marketing, Business Administration, or a related field
Five (5)+ years of experience in B2B customer marketing
Well versed in establishing differentiated customer value props, and messaging
Strong understanding of qualitative and quantitative customer analytics
Well-versed in customer lifecycle management
Strong attention to detail, problem-solving, and decision-making abilities
Strong, positive culture contributor, with the ability to collaborate and influence
Ability to travel domestically up to 20%
Preferred
Knowledge of fire alarm and security systems is a plus
Benefits
Paid time off plan and holidays.
401(k) matching.
Short term and long-term disability.
Medical, dental, and vision plans with options.
Life insurance.
Professional career development opportunities.
Tuition reimbursement program.
Company
Sciens Building Solutions
Sciens Building Solutions is a provider of fire detection and security services.
Founded in 2015San Francisco, California, USA
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2021-11-10Acquired
2018-01-01Series Unknown
Leadership Team
Kurt Schoonover
Chief Operating Officer
Recent News
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2025-08-13
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2025-01-22
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