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DAC · 3 months ago

Senior Director Digital Media

Purchase, NY

Full-time

Hybrid

Senior Level, Lead/Staff, Director/Executive

$150K/yr - $200K/yr

8+ years exp

DAC is a global full-funnel performance media agency dedicated to delivering transformative results. The Senior Director, Digital Media is responsible for strategic decisions related to paid search and media best practices, integrated digital planning, and overseeing program execution.

AdvertisingDigital Marketing

Responsibilities

Facilitate the creation of integrated media plans for DAC clients and client prospects

Work with SEM and Display/Paid Social teams to create, execute, and report on cross-channel media engagements

Represent integrated media approach and plans to internal and external audiences

Oversee the development of junior (coordinator, specialist and manager) level media team members

Track and conduct periodic check-ins with employees to ensure consistency in training and development across the broader media team

Communicate on an on-going basis with media team members and conduct weekly status sessions to provide support where required

Work collaboratively with media team members to oversee and improve internal processes in order to provide high-quality service for clients

Facilitate effective resource management across SEM and display/paid social media teams

Standardize quoting/scoping process across teams

Track, measure, and report on media program health across the larger media team

Work with PMO to regularly report to leadership on project health, resourcing issues, and broader staffing plans

Communicate progress to plan and regular execution focused program updates to leadership

Attend and actively participate in client and new business meetings, acting as the Digital Media subject matter expert to contribute the integrated perspective

Develop digital media documents and presentations in a client-friendly format

Communicate project status and campaign performance to agency executives, accounts teams and be extremely skilled at communicating with the client base

Present research, insights, campaign performance and recommendations to key internal and external stakeholders

Handle escalations of client issues and communicate accordingly with office stakeholders

Provide strategic leadership in development of programs to meet campaign objectives, including SEM, Display (direct buys and programmatic), Paid Social and other channels as required

Lead team activities (and assist, where necessary) for campaign planning, keyword research, media vendor selection and budget management for enterprise campaigns

Understand, vet and recommend new digital methodologies with a view to improving service offering

Qualification

Digital Media Campaign ManagementGoogle AdWords CertificationBing Ads CertificationGoogle Analytics CertificationAnalytical SkillsTeam LeadershipClient ManagementCommunication SkillsGrowth MindsetProject Management

Required

Minimum University degree in Business or college equivalent

Minimum 8 years advanced Digital Media campaign planning/management experience

Google AdWords, Bing Ads and Google Analytics certified

Familiarity with enterprise integrated digital media campaigns, strategies and tactics

8+ years team leadership experience, ideally in an agency environment

A growth mindset for expanding campaigns and opportunities within the client base

Eager to understand, test and implement new media methodologies with a focus on improving service offerings

Strong analytical skills with proven ability to demonstrate interpretation capabilities

Proven record of working on multiple time-sensitive projects on schedule

Benefits

Competitive salary and comprehensive health benefits.

Generous PTO, wellness initiatives and parental leave.

Retirement saving plans.

Opportunities for continued learning and professional development.

A supportive, collaborative, and casual work environment.

Health, vision, dental, life, disability, financial, and retirement benefits, as well as paid leave, professional development, tuition assistance, work-life programs, and employee assistance support.