Delta Defense LLC · 3 months ago
Engineering Tech Lead - Marketing Technology Operations
West Bend, WI
Full-time
Onsite
Senior Level, Lead/Staff
$120K/yr - $150K/yr
7+ years expDelta Defense, LLC is a private company that provides Marketing, Operations, and Customer Service for the U.S. Concealed Carry Association. They are seeking an Engineering Tech Lead to drive the infrastructure for messaging, tracking, and attribution systems, while leading a team and collaborating with various departments to ensure effective marketing technology operations.
ConsultingCustomer ServiceFinancial ServicesMarketingTraining
No H1B
Responsibilities
Define and execute a scalable, maintainable technical strategy aligned with marketing goals, ensuring high data fidelity and operational efficiency
Lead critical architectural decisions for messaging orchestration, data pipelines, and analytics infrastructure, enabling fast and reliable marketing initiatives
Serve as a trusted expert on integrations between internal systems and external marketing platforms, ensuring secure and compliant data flows
Develop comprehensive functional design specifications that outline how Braze’s features will support the customer's business goals. This includes defining workflows, user journeys, and business rules to deliver an efficient and scalable solution
Mentor, coach, and manage a team of MarTech engineers
Promote a culture of accountability, high performance, and professional development
Guide engineers in growing their skills around API integration, messaging orchestration, customer data platforms (CDPs), and observability
Design scalable, privacy-compliant data flows from product events to marketing platforms
Build and manage complex data structures, including user attributes and events, to support personalized customer experiences. Define how customer interactions and behaviors are tracked and leveraged to enhance engagement strategies
Ensure robust data validation, governance, and privacy compliance across platforms like GA4, Braze, Segment, and GTM
Develop safeguards for pixel tracking accuracy and enforce performance-friendly solutions for tag management
Advocate for modern engineering practices such as version-controlled tagging libraries, CI/CD pipelines, automated testing for tracking integrity, and code review rigor
Drive standards around clean, maintainable, and observable code across integrations and services
Partner with marketing stakeholders to support initiatives like lifecycle campaigns, attribution tracking, and personalization
Own technical delivery on data enablement projects — from concept to deployment — ensuring milestones, scope, and quality standards are met
Manage vendor relationships and technical partnerships where needed
Research and implement cutting-edge technologies that improve marketing data visibility and campaign delivery effectiveness
Continuously evaluate and optimize existing MarTech stack to reduce tech debt and increase operational efficiency
Lead resolution of technical issues affecting marketing operations and campaign delivery
Establish monitoring systems and alerts to detect anomalies in data flows or message delivery
Qualification
Required
Bachelor's Degree in Computer Science, Engineering, or a related field, or equivalent practical experience
Minimum 7 years in software development or technical operations, with at least 2 years in a technical leadership role (e.g., Tech Lead, Senior Engineer)
Expertise in tools such as Braze, Segment, Hightouch, GA4, GTM, and JavaScript/Tagging Libraries
Three (3) or more Braze Certifications, including the Braze Marketer and Braze Digital Strategist certifications, or the ability to quickly obtain them after starting the role
Proven success working in data-intensive, cross-functional environments involving Marketing or Growth Engineering
Experience with data transformation pipelines and event schema governance
Strong understanding of data warehousing concepts, user identity resolution, and client/server-side tracking paradigms
Experience leading engineering teams in MarTech, Growth Engineering, or similar domains
Comfort driving both technical roadmaps and people development plans
Excellent collaboration and communication skills with technical and non-technical stakeholders
Passion for mentoring and enabling team success in a fast-paced environment
High emotional intelligence and problem-solving skills
Demonstrates the Core Values of Delta Defense, LLC
Benefits
Eligible for company bonus plan
23 Days of Personal Time Off, 8 company holidays, plus paid day of volunteer service annually
Personal protection, fitness, and home office reimbursement program ($500 annually)
Robust insurance coverage options: Medical, Dental, Vision, HSA, FSA, Life, STD, and LTD
Complimentary USCCA Elite membership & store discounts
Company
Delta Defense LLC
Delta Defense, LLC is the private company that provides Marketing, Operations and Customer Care for the U.S. Concealed Carry Association.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Tim Schmidt
CEO
Jerry. Noskowiak
Chief Financial Officer
Recent News
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2023-07-06
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