Zehnder Group North America · 3 months ago
Head of Marketing Communications/Business Development/Digital
Haverhill, MA
Full-time
Onsite
Senior Level, Lead/Staff
10+ years expZehnder Group North America is seeking a dynamic marketing leader to enhance their brand presence and execute a comprehensive marketing strategy. The role involves collaborating with business leaders on go-to-market planning, managing brand identity, and leading digital engagement initiatives.
Consumer Goods
Responsibilities
Collaborate closely with business leaders to co-develop and continuously refine a comprehensive marketing and go-to-market plan aligned with commercial goals
Build detailed buyer personas, define customer journeys, and identify the right marketing mix for each stage of the funnel
Translate strategic priorities into actionable marketing programs that drive awareness, engagement, and revenue
Own and execute the brand identity and messaging across all channels, ensuring consistency in voice, tone, and visual standards
Actively drive thought leadership initiatives through high-quality content, including blogs, white papers, executive POVs, and case studies
Cultivate relationships with media, analysts, and industry influencers; manage press releases and PR efforts
Lead the development and execution of an integrated content strategy and editorial calendar
Hands-on management of digital platforms (website, email, and especially social media), including writing, editing, and posting content
Grow and manage brand and executive social presence, ensuring relevant, high-impact storytelling and consistent audience engagement
Implement SEO and performance strategies to increase visibility and lead conversion
Plan, launch, and optimize multi-channel campaigns (digital, email, social, events) to generate pipeline and brand momentum
Partner with sales to deliver compelling enablement materials – pitch decks, product sheets, videos, and more
Lead trade show and event strategy to amplify brand presence and maximize lead capture and follow-up
Define KPIs, analyze performance metrics, and report actionable insights to inform decisions and optimize spend
Manage marketing budgets, oversee vendor relationships, and own the marketing technology stack (CRM, automation, analytics)
Qualification
Required
Proven success in launching integrated marketing programs and leading GTM initiatives in collaboration with commercial leaders
Strong content development and brand storytelling skills, with a portfolio that spans digital, social, and thought leadership
Analytical mindset with the ability to interpret data and translate insights into strategic action
Comfortable both leading and doing – you can build the strategy and execute the plan
Highly collaborative and influential, with excellent communication skills and experience working across matrixed organizations
Bachelor's degree in Marketing, Communications, Business, or equivalent experience
Min 10 yrs of experience building and executing branding and marketing strategies
Preferred
HVAC or similar market experience, building business through multiple channels is a plus
Company
Zehnder Group North America
Company profile: Zehnder North America is a subsidiary of the Swiss-based Zehnder Group, which employees approximately 4,000 associates in their various entities worldwide.
201-500 employeesFunding
Current Stage
Growth StageCompany data provided by crunchbase