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Wpromote · 23 hours ago

Paid Search Manager

United States

Full-time

Remote

Entry, Mid Level

$74K/yr - $85K/yr

1+ years exp

Wpromote is a rapidly expanding digital marketing agency that is seeking a Paid Search Manager to oversee SEM campaigns across Google Ads and Microsoft Ads. The role involves managing a diverse client portfolio, developing paid search strategies, and collaborating with other marketing channels to achieve client goals.

AdvertisingCreative AgencyDigital MarketingMarketingSEMSEO

No H1B

Hiring Manager

Jackie Leung

Responsibilities

Planning, developing, and implementing comprehensive paid search strategies to drive direct response and new user acquisition for your book of clients

Utilizing business acumen to work closely with client teams to identify and fully understand business needs, campaign performance objectives, and opportunities to grow the relationship and client investments

Creating and managing paid search accounts/campaigns via various paid search marketing platforms including but not limited to: Google Ads®, Microsoft Ads®, Criteo®, etc

Managing Search, Shopping, Display, Remarketing, App Install and Video advertising campaigns

Working with direct response advertising strategies to drive sales revenue and/or qualified leads

Conducting keyword research, writing ad copy, and establishing bidding strategies to meet and exceed client KPIs

Creating and implementing campaign A/B test experiments to identify optimal campaign settings

Using Google Analytics to develop insights and action items intended to improve paid search performance and meet client goals

Analyzing paid search campaign results and adjust strategy and budgets accordingly

Communicating with clients regularly to discuss goals and deliver results

Developing strategies across all marketing channels to improve client goals (eg. CPA, ROAS) and achieve maximum efficiency

Qualification

Google AdsMicrosoft AdsSEM industry knowledgeGoogle AnalyticsKeyword research toolsMicrosoft ExcelAnalytical skillsClient managementCommunicationOrganizational skillsPresentation skills