ResortPass · 5 months ago
Senior Growth Marketing Manager
New York, United States
Full-time
Onsite
Mid, Senior Level
$120K/yr - $150K/yr
5+ years expResortPass is redefining what it means to be a hotel guest by offering day access to luxury hotel experiences. As the Senior Growth Marketing Manager, you will drive user acquisition and funnel conversion through various growth strategies while collaborating with the product team to optimize marketing channels and enhance customer engagement.
Gift CardHospitalityInternetLeisureLifestyleResortsTourismTravelTravel Accommodations
Responsibilities
Support optimizing and scaling existing paid performance channels (primary Meta and Google Non-Brand)
Take on ownership of our Affiliate program, setting it up for aggressive growth and figuring out how it can extend our influencer program reach
Identify, test, and unlock new paid channels to diversify acquisition (e.g. podcast, CTV, Reddit, partnerships)
Support our SEO program to capture intent-driven demand for pool, spa and travel intent across our core site and blog
Scale user acquisition and retention organically, leveraging data to optimize viral loops and user funnels while amplifying word-of-mouth
Run disciplined testing: build and maintain a roadmap of experiments across channels, landing pages, creatives, and more
Analyze performance data to generate insights, set growth goals, and report on results
Deliver performance forecasting and scenario modeling in partnership with the Head of Growth (weekly, monthly, and annual views)
Collaborate cross-functionally with product, design, and engineering teams to embed growth tactics into the product, optimize user funnels, and create shareable experiences that drive virality
Qualification
Required
5+ years of experience in growth marketing for direct-to-consumer or SaaS/ecommerce brands, with demonstrated success in driving paid and organic acquisition, retention, and viral growth at scale
Expertise with affiliate and influencer marketing – two key channels for ResortPass in this next chapter
Expertise implementing viral mechanics, with a strong command of metrics like viral coefficient (k-factor), activation rates, retention curves, LTV, and CAC
Highly analytical thinker. You're comfortable working with large, messy data sets and distilling complex inputs into clear, actionable insights
Operate with a high degree of autonomy and accountability. You proactively flag risks, identify opportunities, and push for what you believe in
Bias toward system-building over hacks: you use frameworks to scale yourself, and leave behind infrastructure that outlasts individual wins
Intellectually curious and commercially sharp. You think like a growth leader, not only as a channel operator
Strong collaborator with experience working cross-functionally to align PLG efforts with product roadmaps and brand goals, fostering viral user behaviors
Benefits
Health, Dental & Vision — We're deeply invested in the health and well-being of our team and are proud to contribute to the monthly premiums of these insurance plans.
Stock Option Plan — We offer employees the opportunity to become part-owners in our mission. Let’s redefine what it means to be a guest, together.
401k plan — Save for your future with a 410k plan offering.
Unlimited Paid Time Off (PTO) — Enjoy life away from work to be inspired and fully recharge with unlimited paid time off.
Paid parental leave
Annual ResortPass credit — Our mission is to bring delight and relaxation to people around the world; including our employees! Access private beaches, deluxe saunas, awesome pools, and much more with your annual credit.
Company
ResortPass
ResortPass offers day access to luxury hotel amenities in their own neighborhoods.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$37.7MKey Investors
CRV
2022-11-30Series B· $26M
2019-08-19Series A· $9M
2018-05-01Seed· $2.1M
Leadership Team
Amanda Szabo
Founder
Recent News
2025-12-24
2025-09-12
Company data provided by crunchbase