Apply on Employer Site

BISSELL Homecare, Inc. · 7 hours ago

Associate Walmart eCommerce Account Manager

Grand Rapids, MI

Full-time

Hybrid

Mid, Senior Level

6+ years exp

BISSELL Homecare, Inc. is seeking an Associate Walmart eCommerce Account Manager to drive growth and expand their presence on Walmart.com. This role involves executing sales strategies, managing relationships with key stakeholders, and developing digital marketing strategies to increase market share.

Manufacturing

Responsibilities

Assist in the development and implementation of the unified sales strategy for Walmart.com that aligns with company goals, market trends, and growth opportunities. Track measurable KPIs such as revenue growth, conversion rates, and customer acquisition targets

Execute long-term objectives and strategies for all Walmart.com channels by ensuring quarterly performance reviews and adjustments based on sales and traffic analytics

Cultivate relationships with key stakeholders at Walmart.com, and their respective teams, Category Managers, Associate Buyers, and eCommerce leads, with a focus on increasing promotional participation and improving sell-through rates

Support and prepare the team for negotiations to secure favorable terms, promotions, and product placement, tracking success through improved margin performance and promotional ROI

Address and resolve issues related to product listings, fulfillment, pricing, and customer satisfaction across both platforms, with resolution timelines and customer satisfaction scores utilized as performance indicators

Consult on the Development to then Execute targeted sales strategies to increase visibility and drive growth on Walmart.com, with performance tracked via weekly POS reports and traffic-to-conversion ratios

Analyze sales data, market trends, and competitor landscapes to identify new opportunities and refine strategies for maximum performance, reporting actionable insights and performance impact monthly

Monitor performance metrics to ensure alignment with financial targets and business objectives, including revenue growth, profit margins, and category share gains

Oversee product listings and optimization efforts on Walmart.com to ensure competitiveness, accuracy, and effectiveness, with performance measured by search ranking, click-through rates, and conversion improvements

Collaborate with internal teams to ensure timely updates to product information, pricing, and inventory across both platforms, with SLAs and update accuracy tracked monthly

Stay informed on industry trends, consumer behavior, and platform requirements, making data-driven adjustments to strategies

Implement new tools, technologies, and strategies to optimize sales performance and operational efficiency across both channels, evaluating success through improved operational KPIs and sales lift

Partner with Walmart Connect to leverage advertising solutions for brand visibility and sales on Walmart.com, tracking campaign performance via ROAS, impressions, and conversion metrics

Collaborate with media agency on campaigns using Walmart Connect’s products (Sponsored Products, Display Ads, Search Ads) to drive sales, report out on campaign effectiveness and budget utilization

Monitor media campaigns to ensure maximum ROI and alignment with sales strategies and adjust tactics based on real-time performance data

Track key performance metrics and growth opportunities for Walmart.com, with weekly dashboards and monthly business reviews to assess progress against goals

Maintain effective communication with Walmart.com, and internal teams to ensure smooth execution of strategies and resolution of any issues

Qualification

ECommerce sales strategyWalmart Vendor PortalDigital marketing strategiesAccount managementData analysisWalmart ConnectRelationship buildingCommunication skillsProblem-solving