RAPP · 2 weeks ago
Content Author
Detroit Metro
Full-time
Hybrid
Entry, Mid Level
$55K/yr - $65K/yr
1+ years expRAPP is a global, next-generation precision marketing agency looking for a Content Author to join their Creative team. The role focuses on transforming content creation across CRM and omnichannel platforms, emphasizing collaboration and innovation to deliver personalized experiences at scale.
AdvertisingMarket ResearchMarketing
Responsibilities
Assemble content at scale using modular design systems and content matrices across CRM, email, landing pages, and other platforms
Curate, crop, and adapt brand assets from client libraries (e.g., Asset IQ) for multiple contexts and audiences
Leverage AI tools to generate, refine, and edit copy while ensuring consistency with client voice and tone
Inject highly effective content that embraces Brand nuance into content matrix-based content inside RAPP’s proprietary E-MILL system ready for QA and deployment
Ensure accessibility, brand compliance, and attention to detail across all deliverables
Collaborate closely with Creative, Strategy, Data, and Technology teams to align outputs with creative intent and audience needs
Identify opportunities for new modules, templates, or system improvements that support scale and efficiency
Serve as a bridge between creative concept and technical execution, ensuring nothing is lost in translation
Qualification
Required
1–3 years of experience in creative production, digital marketing, CRM, or design system-driven work (agency or brand-side)
Strong visual eye for composition, layout, and brand alignment
Ability to write and edit short-form copy, with comfort using AI as a creative tool
Familiarity with HTML/CSS and digital QA practices (does not require full developer expertise)
Comfort with workflow and project management tools such as Workfront, Jira, or equivalent
Ability to think in systems and modular content structures (atoms, modules, templates)
High attention to detail, strong organizational skills, and the ability to work independently on focused projects
Benefits
Health/vision/dental insurance
401(k)
Stock options
Healthcare & Dependent Flexible Spending Accounts
Vacation
Sick, and personal days
Positive activism days
Paid parental leave
Disability benefits
Company
RAPP
RAPP is a customer experience agency. It is a sub-organization of DAS Group.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Jeannine Falcone
Global CEO
S
Shalini Gupta
EVP, Client Leadership, North America
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