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adMarketplace · 4 hours ago

Vice President of Product Marketing

NYC Metro Area

Full-time

Onsite

Director/Executive

$250K/yr - $300K/yr

10+ years exp

adMarketplace is dedicated to delivering engaging consumer search experiences and empowering advertisers. They are seeking a Vice President of Product Marketing to lead the messaging and go-to-market execution for their native search media products, ensuring alignment with advertiser and publisher perspectives while driving growth and innovation.

Ad NetworkAdvertisingPublishingSearch Engine

H1B Sponsor Likely

Responsibilities

Own positioning and messaging for our Native Search media products—AMP Find and AMP Discover, built on our Arena tech platform —ensuring differentiation across advertiser and publisher audiences

Lead creation of advertiser-vertical and distribution channel specific narratives, highlighting unique advantages of our media

Develop integrated narratives around industry themes including AI usage, media value measurement, and next-gen search advertising

Craft consultative materials (value props, demos and use cases, solution guides) that make complex concepts simple and compelling

Develop deep understanding of buyer and publisher personas, their journeys, and unmet needs across search and performance media

Build integrated GTM plans with clear audiences, value propositions, campaign strategies, and KPIs

Partner with commercial leaders to ensure go-to-market strategies directly support revenue objectives

Build a sales enablement engine with playbooks, battlecards, one-pagers, solution guides, FAQs, and demos

Oversee high-quality collateral for pitches, quarterly reviews, whitepapers, customer stories, and industry panels

Refresh messaging frameworks regularly based on market insights and feedback

Qualification

Product marketing experienceGTM strategyAdvertising technologyAI/ML conceptsStorytelling skillsCommunication skillsCollaboration skills

Required

10+ years of product marketing experience driving launches and commercialization for complex, ideally in advertising technology; search expertise is a strong plus

Proven success in end-to-end product marketing: positioning, messaging, GTM strategy, launches, lifecycle management, and sales enablement

Compelling storyteller with strong positioning and writing skills; able to translate complex technical capabilities into simple, differentiated business value

Comfortable diving into product details, data, and AI/ML concepts; able to collaborate closely with engineers, product managers, and data scientists

Familiarity with applications of AI in advertising, search, and monetization (e.g., NLP, agentic AI, personalization, user acquisition); able to translate innovation into compelling market narratives

Executive presence and communication skills; analyst and media relations experience a plus

Benefits

Comprehensive healthcare

Wellness programs

Paid time off

Commuter benefits

401k matching

Summer Fridays

Catered lunches

A fully stocked kitchen

ZogSports teams

Happy hours

Corporate retreats

Company

adMarketplace

Glassdoor2.4

adMarketplace is a search advertising marketplace that provides custom monetization solutions for digital publishers.

Founded in 2000

New York, New York, USA

201-500 employees

http://www.admarketplace.com

H1B Sponsorship

adMarketplace has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (14)

2024 (10)

2023 (21)

2022 (20)

2021 (15)

2020 (12)